Council of PR Firms Comes Out Swinging on First Half of ’04…

Things are looking up for the PR industry, according to two recent studies conducted by the Council of PR Firms (New York). The Big Picture results showed that revenues
increased during the first half of 2004 compared with the same period in 2003 while the vast majority of firms believe they will continue to have steady growth this year.
"Believe" is such a subjective term though, and recall that this time last year PR industry execs ware talking gangbusters when the reality ended up being slightly less prosperous
than they anticipated. The Council, which has approximately 93 PR firm members, released two separate surveys: