Communications Rises In CEOs’ Priorities

Canadian CEOs devote half of their time (49%) to public relations and communications, to both internal and external audiences, a new study finds. Almost all of the CEOs
interviewed (94%) feel that PR today is a strategic management function that contributes to the success of their companies. The study was conducted by Angus Reid on behalf of
National Public Relations, Inc., the Canadian partner of Burson-Marsteller.