Winner: A&E and Civic Entertainment Group
Campaign: The Recovery Project
Based on the startling statistic that 22 million Americans are struggling with addiction, A&E executives launched the Recovery Project, a social outreach
initiative to bring awareness to the issue, promote existing resources for treatment and prevention and leverage its brand assets to advance the cause of recovery.
With the help of agency partner Civic Entertainment Group, the team executed the campaign's multiple elements:
The Recovery Rally: More than 5,000 people from across the country gathered at the base of the Brooklyn Bride to celebrate National Recovery Month.