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Quick Study: Values-Based Companies Few and Far Between, Say Workers; Tweeters Demand Customer Service Answers

The song “Blame Canada” from the South Park guys notwithstanding, Canucks took the top spot on the Reputation Institute’s 2011 Country RepTrak, which measures the public perceptions of 50 countries around the world. The Institute … | MORE »

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Ogilvy, Kimberly Clark’s Huggies Win Platinum PR Award for Helping Diaper ‘Every Little Bottom’

To help fulfill North America’s drastic diaper needs, Ogilvy and Kimberly Clark’s Huggies united food banks, nonprofits and consumers to help donate 25.5 million diapers. | MORE »

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Twitter Watch: Did a Mea Culpa by Netflix CEO Reed Hastings Turn Negative Customer Vibes Positive?

After Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter. | MORE »

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News Orgs Seen as Biased and Inaccurate

The public’s opinion of news organizations has reached a 21-year low thanks to perceptions of inaccuracy, biased reporting and the influence of powerful people and organizations. | MORE »

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Supermarkets and Computer Companies Tops in Public Perception

The public’s take on some of the nation’s largest industries has drastically changed since 2009,

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with the auto and airline industries experiencing the two greatest swings. | MORE »

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Quick Study: Supermarkets and Computer Companies Tops in Public Perception; News Orgs Seen as Biased and Inaccurate

â–¶ Perceptions Matter—Auto Industry’s Rep Goes Up, Airlines Lose Altitude: A public perception study by Harris Poll that asks the public how it perceives 22 of the nation’s largest industries shows big changes since 2009, … | MORE »

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Quick Study: Supermarkets and Computer Companies Tops in Public Perception; News Orgs Seen as Biased and Inaccurate

â–¶ Perceptions Matter—Auto Industry’s Rep Goes Up, Airlines Lose Altitude: A public perception study by Harris Poll that asks the public how it perceives 22 of the nation’s largest industries shows big changes since 2009, … | MORE »

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Twitter Watch: Did a Mea Culpa by Netflix CEO Reed Hastings Turn Negative Customer Vibes Positive?

After Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter. | MORE »

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Social Links and Buttons on Web Sites Drive Mentions

Tweet this: Twitter share buttons, seen on more than 40% of the Web’s top 10,000 sites, generate seven times the social media mentions than sites that do not. | MORE »

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Consumers on Green Products: We Must Know the Score

In light of greenwashing, health and eco-consumers want one universal green score to help them make sustainable-product buying decisions. | MORE »

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