Research

PR News Poll: PR Pros to Use Texting in 2012 Campaigns

January 25th, 2012 by

PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.

PR News Poll: PR Pros to Use Texting in 2012 Campaigns

January 25th, 2012 by

PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.

Charting the Industry: Bad Rep Makes Consumers Think Twice

January 23rd, 2012 by

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.

Charting the Industry: Bad Rep Makes Consumers Think Twice

January 23rd, 2012 by

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.

Majority of Companies Dedicate 1-3 People to Social Media

January 20th, 2012 by

For most organizations, social media efforts are handled by three or less people.

Majority of Companies Dedicate 1-3 People to Social Media

January 20th, 2012 by

For most organizations, social media efforts are handled by three or less people.

How PR Can Feed the Data Journalism Pipeline

January 17th, 2012 by

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

How PR Can Feed the Data Journalism Pipeline

January 17th, 2012 by

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort

January 16th, 2012 by

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.

Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort

January 16th, 2012 by

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.