Research

Internet Now Trumps Friends, Family in Influence

February 6th, 2012 by

Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.

PR News Poll: All Hands on Deck for Social Media

February 2nd, 2012 by

PR News asked members of its online community if everyone on their communications team is expected to engage in social media.

PR News Poll: All Hands on Deck for Social Media

February 2nd, 2012 by

PR News asked members of its online community if everyone on their communications team is expected to engage in social media.

CEO Cred Suffers Biggest Barometer Dip in 9 Years

January 31st, 2012 by

Edelman’s 2012 Trust Barometer study reveals a considerable decrease in CEO credibility and an increase in trusting social networking sites as sources of information about companies.

Quick Study: CEO Cred Suffers Biggest Trust Barometer Dip in 9 Years; Execs: Societal Contribution Must Figure in Company Value

January 30th, 2012 by

â–¶ Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in… Continued

Quick Study: CEO Cred Suffers Biggest Trust Barometer Dip in 9 Years; Execs: Societal Contribution Must Figure in Company Value

January 30th, 2012 by

â–¶ Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in… Continued

PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy

January 30th, 2012 by

In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.

PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy

January 30th, 2012 by

In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.

PR News Poll: PR Pros to Use Texting in 2012 Campaigns

January 25th, 2012 by

PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.

PR News Poll: PR Pros to Use Texting in 2012 Campaigns

January 25th, 2012 by

PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.