PR Insiders

Different types of crises dictate different attitudes on the part of spokespersons. During a crisis, effective spokespersons must, primarily through their non-verbal cues, leave stakeholders with the impression that they are compassionate, competent and confident.

There may come a time in your PR career when you are commissioned to provide public relations services for a client, organization or business where there is little to no budget available to support its needs. Social media and online tools can help you fill the gap.

The massive Gulf of Mexico oil spill is no game, but the oil industry could help salvage its battered reputation by making a socially responsible game of it.

Just as many companies have recognized that honest and transparent engagement with their stakeholders helps build customer loyalty and trust, many government agencies have realized they too can reach out and engage with their customers—the American public.

In the last three years, sustainability has moved from a little-understood term that seemed to be interchangeable with CSR (corporate social responsibility), green, eco, or environmental to an almost over-used word.

With its immediacy and the ability to engage with and rally the public around issues and causes social media is the perfect vehicle for nonprofits.

Picking the perfect words may not have been as important in the past, but today, keywords are critical to your firm’s digital reputation and whether or not you get found.

It’s relatively easy to get people to hear what you’re communicating, but it’s much harder to get them to listen. One way is to ask them compelling questions.

Makovsky + Company president and CEO Ken Makovsky reveals PR management lessons learned from several recessions during his 30 years in the business.

When properly trained, it’s OK to let junior PR staff to pitch stories and follow up with editors on press releases, and be more involved with clients. After all, how else are they going to learn?