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Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results. | MORE »

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11 Sports PR and Marketing Lessons Not Taught in School

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points. | MORE »

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11 Sports PR and Marketing Lessons Not Taught in School

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points. | MORE »

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Media Analysis Is Incomplete Without Human Intervention

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment. | MORE »

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Media Analysis Is Incomplete Without Human Intervention

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment. | MORE »

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6 Things Steve Jobs Taught Us About Writing Press Releases

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases. | MORE »

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6 Things Steve Jobs Taught Us About Writing Press Releases

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases. | MORE »

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4 Best Practices for Smarter Global Digital Communications

Combining a global strategy with local expertise is the key to success when implementing communications campaigns on a broad scale. | MORE »

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4 Best Practices for Smarter Global Digital Communications

Combining a global strategy with local expertise is the key to success when implementing communications campaigns on a broad scale. | MORE »

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PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon. | MORE »

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