Here are some tips in including SEO in the content-driven communications strategy of a company.
Civilian organizations and corporate brands can learn helpful tips from military communications practices.
When pitching a local TV news bureau, it’s important to remember that they tend to play by a different set of rules. Here are some pitching tips.
Four years ago, I was on the hunt for a PR internship that might lead to a full-time position. Now, I offer some tips for young professionals seeking their next employer.
In PR, we should be focusing on making a difference in the audience’s behavior. Relevance is the way to do that.
Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.
When it comes to social media, it is doesn’t matter if your client is ready. The media is ready, and they are waiting.
The greatest challenge facing most communications directors today is creating a synchronized team with a clear division of labor that helps an organization meet its goals.