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24 PR Certainties for This Year—and Next Year

You can probably take these predictions from PR agency veteran Arthur Solomon to Vegas and bet the farm on them. | MORE »

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5 Tips for Communicating and Sharing Values for Strategic PR

Want to gain a competitive advantage over other firms or brands? Clearly communicate your organization’s core values, says Dr. J. Petrausch. | MORE »

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7 Tips for Writing Headlines That Pop in a Journalist’s Inbox

Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes. | MORE »

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Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a | MORE »

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How Not to Build Your Brand: 5 Damaging Mistakes

Brand development favors those who can highlight their expertise and identity—not those who blend in and leave clients without critical information. | MORE »

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Using Pinterest Yet? 13 Tips for Gaining Business Exposure for Your Clients

There’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned. | MORE »

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5 Tips to Help Brands Find Their True Voice on Digital Platforms

Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch. | MORE »

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Will a New CEO Help Johnson & Johnson Regain Its Mojo?

The news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the … | MORE »

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5 Steps to the Perfect PR Pitch for Small Businesses

The In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone’s time. | MORE »

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How PR Can Claim Social Media for Its Own

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why." | MORE »

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