Doing PR for a client is more than just getting them good clips. It is about understanding their business and helping it grow.
Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition.
PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.
PR practitioners are looking for ways to meld modern marketing tactics into their plans. And many are discovering that email marketing is one of the best crossover tools.
Preparation is crucial in communicating with the public, the media, and employees about a product recall.
Many newspaper newsrooms these days still have a beat system, but there are also web sites, video and a constantly changing media landscape to contend with.