For pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.
Measurement
The 4 C’s of an Insightful PR Dashboard
February 1st, 2016 by Mark RenfreePR dashboards should not be thought of as just another reporting document to be shuffled out during meetings.
4 Social Listening Tips to Make Sure You Set the Right Goals
January 27th, 2016 by Mark RenfreeIt’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key.
How to Choose Your PR Dashboard
January 25th, 2016 by Margot SavellDo you want an online real-time dashboard or do you prefer data visualization on a slide or two in your monthly reports?
How to Pick the Social Media Analytics Tool That’s Right for You
January 21st, 2016 by Mark RenfreeHere’s four things communicators should consider when looking for a social media analytics tool.
3 Measurement Questions That Will Help Prove PR’s Value
January 11th, 2016 by Mark RenfreeBy taking the time to dive into the measurement data, communicators will be better prepared to defend their work in the boardroom.
Five Ways Social Listening Will Become Audience Intelligence in ’16
January 11th, 2016 by Bob Pearson President, Cheif Innovation Officer, W2O GroupSocial listening doesn’t cut it. Audience intelligence is replacing it.
4 Small New Year’s Resolutions for Success in 2016
December 31st, 2015 by Mark RenfreeCheck out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.
5 PR Trends to Look for in 2016, So Sayeth the Queen
December 22nd, 2015 by Seth ArensteinKatie Paine, Ronn Torossian and others look at PR trends for 2016.
Top 12 PR Stories of 2015 From PR News
December 15th, 2015 by Seth ArensteinHere’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.