Measurement


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PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not. | MORE »

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10 Tips for Measuring Your PR Efforts

We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs. | MORE »

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10 Tips for Measuring Your PR Efforts

We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs. | MORE »

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Measurement Conference: Business-Based Objectives Lead to PR Success

Smart, practical, attainable and measurable PR objectives were stressed at PR News’ PR Measurement Conference in Washington, D.C., on April 18. | MORE »

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Measurement Conference: Business-Based Objectives Lead to PR Success

Smart, practical, attainable and measurable PR objectives were stressed at PR News’ PR Measurement Conference in Washington, D.C., on April 18. | MORE »

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To Fix the PR/C-Suite Measurement Disconnect, Start With an Executive Audit

To prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain. | MORE »

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To Fix the PR/C-Suite Measurement Disconnect, Start With an Executive Audit

To prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain. | MORE »

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Tip Sheet: B2B Tech Execs Should Stop Selling and Start Listening

After years of focusing on leads, many communicators at b2b companies feel that building campaigns around buyers’ real needs is more important than ever. | MORE »

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First Step Toward Meaningful PR Metrics: Focus on Bottom-Line Organizational Goals

In advance of PR News’ April 18 PR Measurement Conference, American Red Cross’ Laura Howe discusses moving beyond the obvious metrics and creating useful baselines. | MORE »

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Measurement Hall of Fame Roundtable: The Fear Is Gone, Now Let’s Get Down to Business

PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more. | MORE »

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