It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key.
Measurement
How to Choose Your PR Dashboard
January 25th, 2016 by Margot SavellDo you want an online real-time dashboard or do you prefer data visualization on a slide or two in your monthly reports?
How to Pick the Social Media Analytics Tool That’s Right for You
January 21st, 2016 by Mark RenfreeHere’s four things communicators should consider when looking for a social media analytics tool.
3 Measurement Questions That Will Help Prove PR’s Value
January 11th, 2016 by Mark RenfreeBy taking the time to dive into the measurement data, communicators will be better prepared to defend their work in the boardroom.
Five Ways Social Listening Will Become Audience Intelligence in ’16
January 11th, 2016 by Bob Pearson President, Cheif Innovation Officer, W2O GroupSocial listening doesn’t cut it. Audience intelligence is replacing it.
4 Small New Year’s Resolutions for Success in 2016
December 31st, 2015 by Mark RenfreeCheck out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.
5 PR Trends to Look for in 2016, So Sayeth the Queen
December 22nd, 2015 by Seth ArensteinKatie Paine, Ronn Torossian and others look at PR trends for 2016.
Top 12 PR Stories of 2015 From PR News
December 15th, 2015 by Seth ArensteinHere’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.
11 Smart Steps All Communicators Should Take Before Year’s End
December 8th, 2015 by Diane SchwartzLet’s assume you are brilliant. And you’re an inspiration to your peers, an asset to your organization. Let’s also assume that while you’re an A-player you still have a lot to learn. As the late,… Continued
How to Harness Influencers to Simplify and Improve Your Social Analytics
December 7th, 2015 by BY MARGOT SAVELL, SVP, HEAD OF GLOBAL MEASUREMENT, HILL & KNOWLTON STRATEGIES, RESEARCH & DATA INSIGHTSThe magnitude and reach of social media conversations can make analytics overwhelming, complex and expensive. But it doesn’t have to be. Instead of trying to analyze every person’s posts, in every