Everyone in PR knows about the five W’s of journalism—the questions reporters ask to gather information for a story. According to the principle of the five W’s, a news story is considered complete only if these W questions are answered.
This principle applies also to the many M’s of measurement. While the M’s are not questions, they provide a list to guide you when designing and executing a media analysis program that can be considered complete.
We talk to Paul Englert of C. Mondavi & Family about the insights he pulls, and how he uses them.
For PR News Measurement Hall of Famer Katie Paine, the first questions relating to dashboards should be: “What is my goal?” “What outcomes is my communications strategy or tactic going to achieve?” and “What are my measurable objectives?”
When thinking about how to use dashboards to display campaign data, there are really two types of data visualizations to choose between.
Metrics can demonstrate ROI, but can you demonstrate that you use metrics effectively?
Admit it, we all want to leverage data in the most sophisticated ways, and do it yesterday.
Today’s PR pro needs to demonstrate direct correlation of PR to lead generation. Thankfully, new tools and tactics are available to gain control of reporting.
Of late, it seems that there are more debates happening around Advertising Value Equivalents (AVE) (aka Assessment by Voodoo Economics) than about the 2016 election.
At the PR News Social Media Summit in Huntington Beach, Calif., Sean Swentek, VP of Social Media with Opus Bank, shared with attendees six things to consider when choosing an analytics tool.
When used in the context of PR, however, spying is neither clandestine nor is subterfuge necessary.