Digital & Technology

With consumers increasingly accessing the Web through sophisticated mobile devices, Google is helping communicators deliver targeted messaging to consumers where they are, both digitally and geographically.

In today’s world of shrunken budgets, journalists are often covering multiple beats and using new mediums to receive pitches. Southwest Airlines’ Whitney Eichinger lays out five strategies to make your pitch soar above the din.

American adults are relying on mobile phones and tablets more than ever to keep up with community happenings, creating real time opportunities for news providers.

Public affairs pros take note: More industries are banding together to protect their mutual interests, writes Derek M. LaVallee, making advocacy work more complicated yet ultimately more powerful.

Data from PeopleBrowsr (exclusive to PR News) shows that although there was a jump in negative social media comments about Southwest Airlines in the wake of its plane’s fuselage crack, most comments by far were neutral.

â–¶ Execs Wary of Sustainability Efforts: Results of the second annual 2011 Gibbs & Soell Sense & Sustainability Study found that Fortune 1000 executives are confident about their own green efforts but join the general… Continued

Crystal clear goals, authenticity and a consistent strategy are some of the rules PR pros must follow when communicating good corporate citizenship practices.

â–¶ U.S. Divided on Nuclear: Three weeks after a massive earthquake and tsunami crippled four nuclear reactors in Japan, Americans are displaying only a slight shift in their opinions on nuclear power, says a new… Continued

What does a Facebook fan mean to an organization? A new study that delves into fans and brands finds that gaining insight and customer loyalty are two major benefits for communicators. ROI, however, is another story.

Don’t wait until a nasty online post takes a bite out of your brand. Be proactive by creating and posting compelling content on varying domain names that will overwhelm the negative and accentuate the positive.