Digital & Technology

Winner: Raytheon Company – Raytheon Optimizes 2011 Paris Air show Microsite For Success To stand out at the 2011 International Paris Air Show, Raytheon approached its Paris Web project as brand journalists, aligning storytelling with… Continued

Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video Nikon and MWW Group sought to combat the crowded D-SLR camera market with a campaign that merged the popularity of HD video and… Continued

Winner: Discovery Communications – An Idiot Abroad To broaden the audience of the Science Channel’s An Idiot Abroad both on-air and online, the Discovery social media team, led by Gayle Weiswasser, VP of social media… Continued

Winner: Hilton Hotels & Resorts – Global Launch of eforea: Spa at Hilton Launching its first branded spa, “eforea,” in October 2010 in Short Hills, N.J., a hot stones throw away from New York City,… Continued

Winner: Conover Tuttle Pace – ‘Zenyatta’s Quest for Perfection’: Breeders’ Cup World Championships To create renewed interest in a major international horse-racing event, the Breeders’ Cup, Conover Tuttle Pace found the perfect narrative for the… Continued

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.

As more people access the Web for local news and information, it’s imperative for some organizations to put local SEO into play.

As more people access the Web for local news and information, it’s imperative for some organizations to put local SEO into play.

Twitter users don’t take to the popular social network for one-way communication, and brands that can follow up to complaints with responses have an opportunity to win over disgruntled consumers.