Digital PR


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Case Study: Trio Spreads Happiness Virus Globally, While Coca-Cola Brand Awareness Efforts Have a Local Flavor

Coca-Cola refreshed its international brand image with a PR campaign that sent three lovers of the carbonated beverage around the world in one year to visit all 206 countries in which Coke is sold. | MORE »

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How to Reinvent, Recharge Press Releases With SEO Tactics

Social/digital media has changed the press release—for the better. Here are 10 tips to help you make your press release come alive online with search optimization techniques. | MORE »

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Case Study: New Year’s Eve Parties, Streaming Technology and Kissing Record Drive Product Launch

With the New Year upon us, we look back to Dec. 31, 2009, when North 6th Agency hosted multi-site bashes that broke a Guinness World Record and helped launch the Wisp toothbrush. | MORE »

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Social Media On the Rise at Small Businesses

Small business owners see social media as a key to customer engagement, says a survey by Constant Contact. | MORE »

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Don’t Let Social Media Trip Up Financial Communications

There are many things to consider when integrating blogs and other social networks into an IR program—such as disclosure and adhering to legal compliance. | MORE »

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Seven Critical Questions to Ask Yourself in a Crisis

Have all your crisis ducks in a row? Here’s a checklist of questions from John R. Brooks of the Communication Services of the Evangelical Lutheran Church that may save you some trouble. | MORE »

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SEO Tactics for PR Success: Getting to the Top of Search Results  One Thing, Suppressing Negative Posts Another Thing Entirely

MS&L’s Kai Blum and TopRank Online Marketing’s Jolina Pettice will also reveal the 10 key components for SEO success at the Dec. 8 PR News Webinar. | MORE »

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Case Study: Tech, Playful Pranks and Old-Fashioned Pen & Paper Power New York Public Library’s Plea for More Funds

When the New York Public Library faced the largest budget cut in its history, it was time to turn the page on a new kind of PR campaign. | MORE »

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Rules of the Road for Modern PR Practitioners Covered at PR News’ How-To Conference

While social media and influencer engagement tactics were woven throughout the day at PR News’ How-To Conference, timeless and essential topics like media relations got their due as well. | MORE »

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‘Dr. Google’ Is In: More Women Seek Health Help Online

One in three women surveyed by TNS and Ogilvy PR say that health info they find online does a better job than their doctor when it comes to keeping their family healthy. | MORE »

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