Digital PR

2011 Digital PR Awards – Twitter Communications

October 4th, 2011 by

Winner: Edelman – 2012 Volkswagen Beetle Reveal On April 18, 2011, Volkswagen celebrated the global launch of the 2012 Beetle across three continents with events in Shanghai, Berlin and New York. Edelman Digital launched the… Continued

Make Your Intranet Sing: Give Employees a Reason to Return

October 3rd, 2011 by

Want to make employees feel personally invested in your company’s intranet site? Northwestern Mutual’s director of organizational communications Leslie O’Connell provides five tips for building an engaging internal site.

Tweeters Demand Customer Service Answers

October 3rd, 2011 by

Twitter users don’t take to the popular social network for one-way communication, and brands that can follow up to complaints with responses have an opportunity to win over disgruntled consumers.

Dealing With Rumors: The Best Defense Is a Smart Offense

October 3rd, 2011 by

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.

Dealing With Rumors: The Best Defense Is a Smart Offense

October 3rd, 2011 by

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.

Charting the Industry: Local Info Focus Puts Spotlight on SEO

October 3rd, 2011 by

As more people access the Web for local news and information, it’s imperative for some organizations to put local SEO into play.

Charting the Industry: Local Info Focus Puts Spotlight on SEO

October 3rd, 2011 by

As more people access the Web for local news and information, it’s imperative for some organizations to put local SEO into play.

PR Pros Need a Dose of Science to Make the Most of Twitter

September 30th, 2011 by

With more than 8,000 tweets being broadcast globally per second, Twitter’s rich data stream is an excellent source for monitoring brand sentiment and targeting key influencers.

PR News Q&A with Jason Falls: Business Strategy Comes First, Then the Tweets

September 29th, 2011 by

In advance of PR News’ November 10 Twitter Conference in Las Vegas, Social Media Examiner’s Jason Falls discusses the importance of developing a social media strategy.

PR News Q&A with Jason Falls: Business Strategy Comes First, Then the Tweets

September 29th, 2011 by

In advance of PR News’ November 10 Twitter Conference in Las Vegas, Social Media Examiner’s Jason Falls discusses the importance of developing a social media strategy.