Digital PR


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Making a Military Case for the Use of Social Media

Iraq-based public affairs specialists turned to social media to spread the word about the activities of the Army Corps of Engineers. Here are some best practices from the effort. | MORE »

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Embedded Influencers Redefine How Brands Connect With Consumers

Steal your audience’s attention with a set of coordinated messages from "embedded," credible sources with independent voices. | MORE »

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Twitter Watch: JetBlue Experiences Clear Cyber Skies After Air Rage

Twitter chatter about JetBlue after the incident with flight attendant Steven Slater was decidedly neutral, and even somewhat positive, in the days after the incident. | MORE »

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Successful Word-of-Mouth: Cast Out the Hook and Reel Them In

Whether offline, online or both, WOM can pack a punch, and not just for big consumer brands. | MORE »

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Surviving a Social Networking Crisis

In this age of social networking, brand images rise and fall at lightning speed, and just how quickly and strategically a company responds to a Twitter, Facebook or Yelp.com assault makes all the difference. | MORE »

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As YouTube Usage Explodes, PR Pros Explore Effective Video Tactics and Tools

PR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs. | MORE »

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One-Way Techies; Global Marketing Misses Mark

â–¶ Tech Brands’ Twitter Trouble: A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks … | MORE »

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How to Write Subject Lines That Intrigue, Engage

When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind. | MORE »

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Business Information Publishers Combat Trend of Email Click Fatigue

Open and click rates for marketing emails have continued to drop worldwide. Publishers have taken some innovative measures to slow, and in some cases even reverse, this decline. | MORE »

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Traditional Media Relations Tactics Still Apply on the Social Web

The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch. | MORE »

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