Digital PR

2011 Digital PR Awards – Online Newsroom

October 4th, 2011 by

Winner: Baylor Health Care System – Baylor Health Care System Online Newsroom To help fill the void of shrunken newsroom budgets and staff, Baylor Health Care System launched a newsroom in January 2011 offering media… Continued

2011 Digital PR Awards – Facebook Communications

October 4th, 2011 by

Winner: American Heart Association – American Stroke Association – Ideal Health In January 2010, the American Heart Association created the Ideal Health initiative as part of its effort to achieve a new national goal: by… Continued

2011 Digital PR Awards – Crisis Management

October 4th, 2011 by

Winner: NEI and Burson-Marsteller – Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis The tragic earthquake and tsunami that devastated Japan on March 11, 2011, had the side effect of creating what Burson-Marsteller… Continued

2011 Digital PR Awards – Online Community

October 4th, 2011 by

Winner: Kimberly Clark/Ogilvy & Mather Hong Kong – Huggies Babies-On-The-Go To attract new customers and increase diaper market share in Hong Kong, in 2010 Huggies developed a campaign around parents’ love of sharing baby photos… Continued

2011 Digital PR Awards – Employee Communications Online

October 4th, 2011 by

Winner: AT&T – AT&T’s tSpace Badge Recognition Program It’s not easy connecting more than 260,000 active employees spread among hundreds of business units with jobs ranging from corporate strategy development to call center workers. But… Continued

Make Your Intranet Sing: Give Employees a Reason to Return

October 3rd, 2011 by

Want to make employees feel personally invested in your company’s intranet site? Northwestern Mutual’s director of organizational communications Leslie O’Connell provides five tips for building an engaging internal site.

Tweeters Demand Customer Service Answers

October 3rd, 2011 by

Twitter users don’t take to the popular social network for one-way communication, and brands that can follow up to complaints with responses have an opportunity to win over disgruntled consumers.

Dealing With Rumors: The Best Defense Is a Smart Offense

October 3rd, 2011 by

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.

Dealing With Rumors: The Best Defense Is a Smart Offense

October 3rd, 2011 by

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.

Charting the Industry: Local Info Focus Puts Spotlight on SEO

October 3rd, 2011 by

As more people access the Web for local news and information, it’s imperative for some organizations to put local SEO into play.