Digital PR

2011 Digital PR Awards – Most Engaged Brand

October 4th, 2011 by

Winner: MWW Group – Jimmy Dean and Hillshire Farm Cook Up Social Media Results at BlogHer To drive trials for new product launches from Jimmy Dean and Hillshire Farm, MWW Group provided samples of new… Continued

2011 Digital PR Awards – Email Newsletter/s

October 4th, 2011 by

Winner: The American Institute of Certified Public Accountants – Feed the Pig Weekly Savings Tip Looking to change the negative financial behavior patterns of 25-34-year-olds, AICPA introduced a weekly savings tip to help improve their… Continued

2011 Digital PR Awards – Use of Facebook

October 4th, 2011 by

Co-winners: Discovery Communications – TLC’s Cake Boss In an effort to build Cake Boss’ fan community and drive awareness for new episodes, Discovery Comms leveraged Facebook by posting videos with sneak peeks of new episodes… Continued

2011 Digital PR Awards – Blog: Organization

October 4th, 2011 by

Winner: Baylor Health Care System – Sammons Says: Viewpoints on cancer prevention, treatment and research As a leading provider of cancer care, the Baylor Charles A. Sammons Cancer Center felt a responsibility to share its… Continued

2011 Digital PR Awards – Mobile App

October 4th, 2011 by

Winner: Peppercom – Honeywell UOP Takes Paris Air Show to New Heights For the 2011 International Paris Air Show, Honeywell UOP sought to unveil its new green jet fuel technology to the industry and the… Continued

PR News Announces Winners of 2011 Digital PR Awards

October 4th, 2011 by

Social media integration and effective audience engagement were cited by winners of the 2011 Digital PR Awards as critical components of digital campaign success.

2011 Digital PR Awards – Digital PR Team of the Year: Corporate

October 4th, 2011 by

Winner: Discovery Communications Social Media Team Established in 2009, Discovery Communications’ nine-person social media team is guided by four goals: build community among fans across platforms; drive tune-in to its TV shows; generate pages views,… Continued

2011 Digital PR Awards – Twitter Communications

October 4th, 2011 by

Winner: Edelman – 2012 Volkswagen Beetle Reveal On April 18, 2011, Volkswagen celebrated the global launch of the 2012 Beetle across three continents with events in Shanghai, Berlin and New York. Edelman Digital launched the… Continued

2011 Digital PR Awards – Microsite/Custom Site

October 4th, 2011 by

Winner: Raytheon Company – Raytheon Optimizes 2011 Paris Air show Microsite For Success To stand out at the 2011 International Paris Air Show, Raytheon approached its Paris Web project as brand journalists, aligning storytelling with… Continued

2011 Digital PR Awards – Digital PR Team of the Year: Agency

October 4th, 2011 by

Winner: MWW Group’s Dialogue Digital Team In 2010, MWW Group launched Dialogue Digital, consolidating the agency’s digital media practice with its in-house branding agency. Led by Jared Hendler, MWW’s EVP, global director of digital and… Continued