Digital PR

Data Point: The Top Corporate Citizens And Their Presence on Facebook

October 17th, 2011 by

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.

Data Point: The Top Corporate Citizens And Their Presence on Facebook

October 17th, 2011 by

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.

SEC’s Demands for More Transparency in Reporting Cyber Hacks Hold Hidden Message for PR Pros

October 14th, 2011 by

The SEC’s new guidelines for public companies that report cyber hacks only serve to emphasize the importance of having a crisis plan that deals specifically with this new wave of criminal activity.

PR Monitoring Tools, Monitored

October 12th, 2011 by

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals.

PR Monitoring Tools, Monitored

October 12th, 2011 by

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals.

Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery

October 10th, 2011 by

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.

Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery

October 10th, 2011 by

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.

To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?

October 10th, 2011 by

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.

To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?

October 10th, 2011 by

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.

Deep Dives Into Digital Tactics on Display at PR News’ Digital PR Summit

October 6th, 2011 by

More than 300 communications professionals learned the ins and outs of a variety of digital PR platforms and disciplines, including Twitter, Facebook, SEO, media relations and more at NYC’s Grand Hyatt on Oct. 5.