Digital PR

Social Media Guidelines Should Inspire Engagement, Not Restrict It

October 17th, 2011 by

At the PRSA Conference, Priya Ramesh of CRT/tanaka and George Faulkner of IBM said that social media guidelines can empower employees if their wellspring is an organization’s culture and goals.

Data Point: The Top Corporate Citizens And Their Presence on Facebook

October 17th, 2011 by

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.

Data Point: The Top Corporate Citizens And Their Presence on Facebook

October 17th, 2011 by

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.

Charting the Industry: Digital Execs Stuck on Stale Social Metrics

October 17th, 2011 by

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.

Charting the Industry: Digital Execs Stuck on Stale Social Metrics

October 17th, 2011 by

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.

CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

October 17th, 2011 by

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.

CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

October 17th, 2011 by

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.

SEC’s Demands for More Transparency in Reporting Cyber Hacks Hold Hidden Message for PR Pros

October 14th, 2011 by

The SEC’s new guidelines for public companies that report cyber hacks only serve to emphasize the importance of having a crisis plan that deals specifically with this new wave of criminal activity.

PR Monitoring Tools, Monitored

October 12th, 2011 by

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals.

PR Monitoring Tools, Monitored

October 12th, 2011 by

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals.