Digital PR


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Data Point: The Top Corporate Citizens and Their Presence on Facebook

We track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge. | MORE »

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Visual Brand Identity Strengthens Connection With Employees

A compelling visual brand identity targeted at employees instills pride, loyalty and motivation that cannot be achieved with bland, unappealing graphics. | MORE »

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Corporate Trainers Have Social Media Reservations

Using social media for informal learning on the job is acknowledged as valuable by corporate trainers, but security and productivity are ongoing issues, says a study. | MORE »

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PR Aids Grief-Stricken Parents, Rallies the Public Around a Missing College Student—With Bittersweet Results

While investing considerable time and resources into the communications around Morgan Harrington’s disappearance, it was ultimately the emotional investment for the team at Levick Strategic Communications that was most taxing. | MORE »

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How to Expertly Prep Your Spokespeople for Video

Today’s journalist not only expects an interview for print and online—they will also ask for a video interview. Here’s how to meticulously prepare your execs/clients for one. | MORE »

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PR Crisis Roundtable: Speed Is Needed; Transparency? Well, Maybe

Crisis/reputation management experts weigh in on what PR has learned from the major crises of 2010, and what lessons PR pros can take from those crises and apply this year. | MORE »

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Build Stronger Relationships: Take Digital Conversations Offline

With digital communications drastically improving audience targeting and reach, establishing a real, human connection sometimes gets short shrift. Here’s how to elevate online relationships to the personal level. | MORE »

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Match Social Media Strategy With Goals and Brand Values

When goals and objectives are clearly defined, melding them with strong social media strategies usually results in an effective campaign. | MORE »

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Good Customer Service Proves Elusive

Although customer service is second only to price and quality in influencing buying decisions, consumers say that positive customer experiences have been few and far between. | MORE »

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Influencer Measurement Tools: They Drill Down, But How Far?

Social media consultant Jason Falls has developed a list of influencer measurement tools—here’s a small sampling of such tools, including their features and pricing. | MORE »

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