In a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement.
Digital & Technology
As Monitoring Tools Evolve, ‘Media’ Itself Proves Harder to Define
June 15th, 2012 by Steve GoldsteinGraphic visualization of media coverage and mobile capabilities may help PR practitioners cope with filtering the voices talking about their brand.
As Monitoring Tools Evolve, ‘Media’ Itself Proves Harder to Define
June 15th, 2012 by Steve GoldsteinGraphic visualization of media coverage and mobile capabilities may help PR practitioners cope with filtering the voices talking about their brand.
Five Top Qualities to Look for When Hiring PR Talent
June 15th, 2012 by Kathleen HensonKathleen Henson shares hiring practices that have helped her grow her agency.
Five Top Qualities to Look for When Hiring PR Talent
June 15th, 2012 by Kathleen HensonKathleen Henson shares hiring practices that have helped her grow her agency.
Execs Give Thumbs Up to Digital and Social Strategies
June 14th, 2012 by Scott Van Camp65% of executives polled in a June 2012 McKinsey study ranked big data and analytics among their top corporate priorities.
Execs Give Thumbs Up to Digital and Social Strategies
June 14th, 2012 by Scott Van Camp65% of executives polled in a June 2012 McKinsey study ranked big data and analytics among their top corporate priorities.
Facebook Exchange Promises Real-Time, Targeted Reach
June 14th, 2012 by Bill MiltenbergThe new Facebook Exchange ad platform targets Facebook users based on their Web history.
Facebook Exchange Promises Real-Time, Targeted Reach
June 14th, 2012 by Bill MiltenbergThe new Facebook Exchange ad platform targets Facebook users based on their Web history.
PR News Launches Social Media Certificate Program
June 13th, 2012 by Steve GoldsteinThe certificate program recognizing training in social media communications tactics kicks off with the June 21-22 Social Media Summit.