Digital PR


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Consumer-Based Review Sites Offer PR Execs Pain and Pleasure

Dealing with consumer review sites might sound scary, but positive PR opportunities and outcomes abound. | MORE »

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Deep Knowledge of Customers Drives Today’s Engagement Tactics

While a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics. | MORE »

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Journalists Positive About Digital Transition

Oriella PR Network’s Digital Journalism Study found that despite greater demands on journalists’ time, many are positive about the impacts of digital and social media on their reporting. | MORE »

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Listening to Twitter Is Not Only a Question of Who, But Where

What does listening to Twitter really entail? Who should you be listening to and how do you know you’re listening to the right conversations? | MORE »

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Case Study: Nonprofit Orgs Learn Social Media via Comcast-supported Training Program

A tweetup event connected nonprofits with social media skills, while spreading awareness of Comcast’s solid social media leadership. | MORE »

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Putting Facebook Tools to Work for Stronger Fan Engagement

New and powerful Facebook features, like Connect and @mention, have enabled PR organizations to drive more meaningful eyeballs, registrations and audience interaction. | MORE »

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B2Bs Lagging in Social Media Adoption

A new study shows a wide social media adoption gap between B2B and B2C, yet among B2B communicators, there is cause for optimism that the gap will close. | MORE »

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Online Stakeholders Important

A Verizon -sponsored study surveyed senior executives worldwide on their views of how an emerging group of nontraditional stakeholders is impacting corporate reputation. 33% say that online communities will be their most important category of “non-traditional stakeholder” in five years. | MORE »

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How To Extend the Reach of Your E-Newsroom

Most organizations have some sort of area on their Web sites dedicated to news. Unfortunately, many organizations are not leveraging this online news area as a way to increase awareness of their products and services within their industry. | MORE »

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PR News Roundtable: In Media Relations, How Social Do You Go?

As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage. | MORE »

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