Facebook has created a branded event page that drives users to the individual pages of athletes, teams and sports.
Digital & Technology
Want Digital? Choice Between PR Agency and Pure-Play Digital Shop Is Anything But Clear
June 18th, 2012 by Scott Van CampSince the dawn of digital, a fight over who will serve clients—full-service PR agencies or digital/social specialist firms—has been raging. Here corporate and agency practitioners weigh in on both choices.
Want Digital? Choice Between PR Agency and Pure-Play Digital Shop Is Anything But Clear
June 18th, 2012 by Scott Van CampSince the dawn of digital, a fight over who will serve clients—full-service PR agencies or digital/social specialist firms—has been raging. Here corporate and agency practitioners weigh in on both choices.
Charting the Industry: Contests Move Fans Beyond ‘Like’ Phase
June 18th, 2012 by Scott Van CampIn a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement.
Charting the Industry: Contests Move Fans Beyond ‘Like’ Phase
June 18th, 2012 by Scott Van CampIn a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement.
As Monitoring Tools Evolve, ‘Media’ Itself Proves Harder to Define
June 15th, 2012 by Steve GoldsteinGraphic visualization of media coverage and mobile capabilities may help PR practitioners cope with filtering the voices talking about their brand.
As Monitoring Tools Evolve, ‘Media’ Itself Proves Harder to Define
June 15th, 2012 by Steve GoldsteinGraphic visualization of media coverage and mobile capabilities may help PR practitioners cope with filtering the voices talking about their brand.
Five Top Qualities to Look for When Hiring PR Talent
June 15th, 2012 by Kathleen HensonKathleen Henson shares hiring practices that have helped her grow her agency.
Five Top Qualities to Look for When Hiring PR Talent
June 15th, 2012 by Kathleen HensonKathleen Henson shares hiring practices that have helped her grow her agency.
Execs Give Thumbs Up to Digital and Social Strategies
June 14th, 2012 by Scott Van Camp65% of executives polled in a June 2012 McKinsey study ranked big data and analytics among their top corporate priorities.