Digital PR

New content creation is a key factor in publishers meeting marketers’ brand objectives. According to BearingPoint global director of integrated marketing Paul Dunay, 120,000 new blogs are created every day—an indicator that user-generated content is … | MORE »

Never a function ripe with proverbial sex appeal, investor relations has experienced a makeover in recent years, having been bitten by the digital bug alongside many of its conservative corporate counterparts. Now, IR executives are … | MORE »

According to AOL Mail’s fourth annual E-mail Addiction Survey, 46% of e-mail users report being hooked on the medium. In case you needed any confirmation, the survey reveals that people really do check their e-mail … | MORE »

Yes, everybody is doing it—incorporating social media into marketing campaigns—but that doesn’t mean everyone is doing it right. Connecting a brand and its messages with target audiences in an authentic way is essential to ongoing … | MORE »

RSS—short for Real Simple Syndication—has been a buzzword for years, but if you conduct an informal survey of any community of executives, you will likely find that many still don’t fully understand how the tool … | MORE »

•    Make any corporate blog a collaborative effort. Include corporate communications, product groups, investor relations and information technology. Since online audiences converge, everyone needs to be on the same page, and you should have the … | MORE »

Although today’s social media-obsessed culture is familiar territory to most marketers and corporate communicators, investor relations professionals have been more hesitant to jump on the bandwagon. This trend is starting to change, though, as companies … | MORE »