Digital PR


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PR News Q&A With Christopher Lagan: Beware of Using Facebook as Push Tool

PR News Digital PR Summit speaker Christopher Lagan of the U.S. Coast Guard shares tips on how to increase engagement and protect your credibility on Facebook. | MORE »

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PR News Q&A With Christopher Lagan: Beware of Using Facebook as Push Tool

PR News Digital PR Summit speaker Christopher Lagan of the U.S. Coast Guard shares tips on how to increase engagement and protect your credibility on Facebook. | MORE »

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Top 5 Digital Skills PR Leaders Need to Master

CMOs say they could be more tech-savvy on the job. What about PR leaders? What digital/social skills are most needed to move the communications needle and prove they belong at the table with senior management? | MORE »

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A Cautionary Tale About Promoted Tweets, Courtesy of McDonald’s

McDonald’s has demonstrated the power of promoted tweets tied to hashtags—and this power can be dark and menacing indeed. | MORE »

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Indianapolis’ Super Bowl Playbook Includes Social Media

A new social media command center in downtown Indianapolis will help the city aid visitors in having a great Super Bowl experience. | MORE »

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As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies. | MORE »

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As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies. | MORE »

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PR Lessons to Be Learned From the Costa Concordia Tragedy

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices. | MORE »

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PR Lessons to Be Learned From the Costa Concordia Tragedy

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices. | MORE »

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How to Write for Journalists and Make Their Jobs Easier

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier. | MORE »

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