Digital PR


avatar

Charting the Industry: Top 100 Brands Fumble on Facebook

While 84 of the top 100 brands have a corporate Facebook page, interaction with fans lags, with a full third of the brands not actively responding to fans’ posts and comments. | MORE »

Comments Off

avatar

Raise Brand Visibility With Focused, Tailor-Made SEO, SEM and Content

Jasmine Sandler provides a bevy of tips on keyword development, SEO and effective writing for the Web to keep your content higher than your competitors on search engine results pages. | MORE »

Comments Off

avatar

PR News Q&A: Sally Falkow on Google’s Content Crackdown

Sally Falkow talks about content farms, search and social media, and the importance of consistently creating original material in gaining a strong footing at the top of a search engine’s results page. | MORE »

Comments Off

avatar

Making Your Internal Content Public One ‘Message of the Day’ at a Time

Jay Baer of social media consultancy Convince and Convert offers a step-by-step process in how to share internal content with external stakeholders. | MORE »

Comments Off

avatar

Taking Trading Cards on the Road: Tips for Mobile Tours

Conover Tuttle Pace EVP Brian Heffron shares best practices he used for a cross-country mobile tour on behalf of trading card company Panini Group. | MORE »

Comments Off

avatar

Social Networking Fastest-Growing Mobile Content Category

Use of Facebook on mobile devices is up 121% compared to last year, according to comScore. | MORE »

Comments Off

avatar

Hoop Fans Add Social Media to Madness

One-quarter of American adults online are expected to use social media to follow the 2011 men’s NCAA basketball tournament. | MORE »

Comments Off

avatar

Want to Make a Living Record of Your Organization’s Insights? Think Inward

An internal social media program will not just chronicle an organization’s ecosystem—it can also serve as a proving ground for external social media efforts. | MORE »

Comments Off

avatar

Quick Study: Hoop Fans Add Social to Madness: Smaller Boards Equal Better Biz; Bad News Travels Fast; Mobile Keeps Growing

â–¶ March Madness Turns Social: Nearly one in four online American adults (23%) revealed that they will be using some form of social media to follow this year’s men’s NCAA Tournament, says new research from … | MORE »

Comments Off

avatar

Charting the Industry: Ad Agencies Say PR Is Better at Social Media

While advertising may give PR high marks on its social media prowess, there’s still plenty of digital work to keep both worlds busy, so collaboration between the two is critical, say experts. | MORE »

Comments Off