Digital PR

10 Tips for Handling a Crisis on Twitter

April 30th, 2012 by

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis.

PR News/Cision Study: PR Pros Favor Twitter for Media Relations

April 30th, 2012 by

Despite the growing popularity of social networks, the e-mailing of press releases is not abating.

PR News/Cision Study: PR Pros Favor Twitter for Media Relations

April 30th, 2012 by

Despite the growing popularity of social networks, the e-mailing of press releases is not abating.

Writing Press Releases 101: Five Questions to Ask Before Typing a Word

April 27th, 2012 by

You wouldn’t set out on a business trip without knowing where you were going and what you hoped to accomplish. Don’t start writing a press release before you’ve answered the five Ws.

4 Tips to Leverage Google Analytics for Social Media PR Efforts

April 27th, 2012 by

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.

4 Tips to Leverage Google Analytics for Social Media PR Efforts

April 27th, 2012 by

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.

5 Steps to Crafting Perfect PR Pitches For your Small Business

April 27th, 2012 by

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.

5 Steps to Crafting Perfect PR Pitches For your Small Business

April 27th, 2012 by

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.

Writing Press Releases 101: Five Questions to Ask Before Typing a Word

April 27th, 2012 by

You wouldn’t set out on a business trip without knowing where you were going and what you hoped to accomplish. Don’t start writing a press release before you’ve answered the five Ws.

Four Ways You’re (Probably) Not Using LinkedIn for PR

April 26th, 2012 by

Have you succumbed to Shiny New Object Syndrome and forgotten about LinkedIn? Stanton Communications’ Lori A. Russo makes the case for why LinkedIn deserves another look.