Weber Shandwick successfully executed campaigns for top brands including Pepsi, U.S. Army and M&Ms.
Digital & Technology
Tim Cook’s Public Apology Puts Apple on the Crisis Management Map
October 1st, 2012 by Bill MiltenbergApple’s Tim Cook handled the company’s map criss in a new fashion for the company—he apologized to the public and even recommended other non-Apple offerings as a solution.
2012 Digital PR Awards: Intranet
October 1st, 2012 by PRNEWSBuilt with the input from more than 100 stakeholders in 25 hours of meetings, CONNECT truly connected its 4,000 staff worldwide, attracting more than 50,000 page views on launch day.
2012 Digital PR Awards: Contest/Game
October 1st, 2012 by PRNEWSUncle Ben’s and Porter Novelli launched and promoted Ben’s Beginner Cooking Contest, a Facebook-driven video submission contest which attracted over 700 submissions.
2012 Digital PR Awards: Twitter Communications
October 1st, 2012 by PRNEWS"Tweet-a-Beer" allowed virtual contacts to come together, while creating awareness for Waggener Edstrom Worldwide.
2012 Digital PR Awards: Digital PR Campaign
October 1st, 2012 by PRNEWSPBS used multiple social media platforms to drive buzz around season two of the popular show Downtown Abbey.
2012 Digital PR Awards: PR Firm of the Year – Digital
October 1st, 2012 by PRNEWSWeber Shandwick successfully executed campaigns for top brands including Pepsi, U.S. Army and M&Ms.
2012 Digital PR Awards: Digital Marketing Campaign – $200K – $500K
October 1st, 2012 by PRNEWSAn elite team of celebrity and competitive athletes were tapped to create Team Refuel and created exclusive Webisodes to drive home the "got chocolate milk?" campaign.
5 Tips For Using HootSuite—Including Its New ‘Conversations’ Feature
October 1st, 2012 by Bill MiltenbergUsers of professional social networking site HootSuite can now chat directly with fellow team members, as well as take advantage of these four other features.
2012 Digital PR Awards: Facebook Communications
October 1st, 2012 by PRNEWSPepsiCo turned Tropicana’s Facebook page into a 100% Florida experience—all content focused on TPP’s Florida roots by highlighting growers, groves and oranges, Sunshine State facilities and history.