Nearly a month after it started, the Ice Bucket Challenge continues to be all the rage. A nationwide phenomenon, the challenge offers PR pros key lessons on how to leverage support for cause-related marketing and harness the overall message.
Robin Williams, who died Monday of an apparent suicide, leaves an incredible legacy and a good deal of inspiration for communicators.
In what’s known as the “Ice Bucket Challenge,” participants get doused with buckets of ice water and then nominate others to receive the icy treatment and keep the cycle going—all in an effort to raise awareness for ALS.
To encourage students to stay in school, CITGO Petroleum partnered with the Harris County Sheriff’s Office to launch the “Kindling Young Minds” program across six Houston high schools spanning three independent school districts (ISDs).
The line between self-effacement and self-promotion on social media is razor thin, and consumers will ignore companies that they think are using it just to toot their own horns.
Norwegian Cruise Line is being called “heartless” after the cruise-ship company refused to let a New York couple rebook a summer vacation after their 5-year-old son was diagnosed with cancer.
Thanks in part to a $100,000 grant from Google, an organization called Lava Mae fitted a former public-transit bus with two full private bathrooms, offering hot showers and clean toilets.