Corporate Responsibility

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Should You Host a CSR Twitter Chat?

January 20th, 2016 by

Build and engage in a community online just as you do in your CSR efforts.

Cate Blanchett, Matt Damon, Brie Larson and Leonardo DiCaprio were nominated for Academy Awards in acting categories.

Oscar Nominations Won’t Win Hollywood Any Prizes for Diversity

January 14th, 2016 by

Intentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity—a message and perhaps a wake-up call that could prove useful to other industries and professional disciplines that have similar blind spots.

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6 Reasons Why You Should Encourage Employees to Volunteer

January 12th, 2016 by

Doing the right thing pays dividends in ways you might not have imagined.

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5 PR Lessons From the Golden Globes

January 11th, 2016 by

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.

7 Steps to Creating a Powerful Employee Volunteer Program

January 4th, 2016 by

Make a more meaningful commitment to CSR with your most valuable resource.

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How an Agency and Its Client Used Bloggers to Inspire Good Deeds

December 30th, 2015 by

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.

Green efforts should be a natural extension of your brand identity.

Green CSR: Don’t Try to Get Away with ‘Greenwashing’

December 29th, 2015 by

Being environmentally conscious can’t just be a PR stunt. It has to become a way of life for your organization.

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Cutting Through the Clutter with Clever, Campy Videos

December 24th, 2015 by

CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever

,” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”

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Top 12 PR Stories of 2015 From PR News

December 15th, 2015 by

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.

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Zuckerberg and Chan Raise the Bar for CSR

December 3rd, 2015 by

Never far from the headlines, Facebook CEO Mark Zuckerberg and his wife Priscilla Chan made a special announcement on Tuesday, but this time the company is playing second fiddle.