Being a CSR practitioner today is more challenging than ever.
If you’re not careful, your CSR efforts might hurt those you seek to help.
Intentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity—a message and perhaps a wake-up call that could prove useful to other industries and professional disciplines that have similar blind spots.
Doing the right thing pays dividends in ways you might not have imagined.
Make a more meaningful commitment to CSR with your most valuable resource.
This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.
Being environmentally conscious can’t just be a PR stunt. It has to become a way of life for your organization.
CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”