Corporate Responsibility


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11 Smart Steps All Communicators Should Take Before Year’s End

Let’s assume you are brilliant.  And you’re an inspiration to your peers, an asset to your organization.  Let’s also assume that while you’re an A-player you still have a lot to learn. As the late, esteemed UCLA coach John Wooden noted, “It’s what you learn after you know it all that counts.” If you’re still […] | MORE »

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Zuckerberg and Chan Raise the Bar for CSR

Never far from the headlines, Facebook CEO Mark Zuckerberg and his wife Priscilla Chan made a special announcement on Tuesday, but this time the company is playing second fiddle. | MORE »

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#GivingTuesday Offers Lessons in Partnering and Activation

Corporate and personal brands celebrate #GivingTuesday. | MORE »

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How Some Brands Are Taking the Gloom Out of Black Friday

A few companies have found unique ways to forgo the Black Friday madness. Some even left Black Friday behind altogether. | MORE »

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Facebook Responds to Criticism of ‘Safety Check’ Disparity

Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris. | MORE »

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Coca-Cola, KIND Execs Discuss Link Between Products, CSR and Transparency at PRSA Day 2

Green Bay Packers head coach Vince Lombardi once said, “It’s not whether you get knocked down, it’s whether you get up. The greatest accomplishment is not in never failing, but in rising again after you fall.” The same can be said for brands. | MORE »

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How L’Oreal Paris Used Social Media Holiday to Promote CSR Effort

To paraphrase Mad Men’s Don Draper, “If you don’t like what they’re saying, change the conversation.” That’s what L’Oreal Paris tried to do last Wednesday, based in part on what it discovered in a survey of 1,000 people, including 512 women, in late October. | MORE »

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How CSR Can Help Your Brand Bond With Gen-Z

Knowing Gen-Z can help your brand use CSR to gain loyalty. | MORE »

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The Week in PR

Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with | MORE »

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McWhopper PR Stunt Gives Burger King a Boost

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.  | MORE »

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