In what’s known as the “Ice Bucket Challenge,” participants get doused with buckets of ice water and then nominate others to receive the icy treatment and keep the cycle going—all in an effort to raise awareness for ALS.
To encourage students to stay in school, CITGO Petroleum partnered with the Harris County Sheriff’s Office to launch the “Kindling Young Minds” program across six Houston high schools spanning three independent school districts (ISDs).
The line between self-effacement and self-promotion on social media is razor thin, and consumers will ignore companies that they think are using it just to toot their own horns.
Norwegian Cruise Line is being called “heartless” after the cruise-ship company refused to let a New York couple rebook a summer vacation after their 5-year-old son was diagnosed with cancer.
Thanks in part to a $100,000 grant from Google, an organization called Lava Mae fitted a former public-transit bus with two full private bathrooms, offering hot showers and clean toilets.
Companies can avoid ethical lapses in judgment by creating a listening culture that takes their audiences into account.
Gerhard Bradner, a Frontier Airlines pilot whose Denver-bound plane was diverted to Cheyenne because of a storm, ordered about 50 pizzas to feed the nearly 160 passengers on his plane during the delay.
When a brand or organization takes a stand on a societal issue (and puts its money where its mouth is), PR managers are responsible to drive the program.