Corporate Responsibility


6 Reasons Why You Should Encourage Employees to Volunteer

January 12th, 2016 by

Doing the right thing pays dividends in ways you might not have imagined.


5 PR Lessons From the Golden Globes

January 11th, 2016 by

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.

7 Steps to Creating a Powerful Employee Volunteer Program

January 4th, 2016 by

Make a more meaningful commitment to CSR with your most valuable resource.


How an Agency and Its Client Used Bloggers to Inspire Good Deeds

December 30th, 2015 by

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.

Green efforts should be a natural extension of your brand identity.

Green CSR: Don’t Try to Get Away with ‘Greenwashing’

December 29th, 2015 by

Being environmentally conscious can’t just be a PR stunt. It has to become a way of life for your organization.


Cutting Through the Clutter with Clever, Campy Videos

December 24th, 2015 by

CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”


Top 12 PR Stories of 2015 From PR News

December 15th, 2015 by

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.


Zuckerberg and Chan Raise the Bar for CSR

December 3rd, 2015 by

Never far from the headlines, Facebook CEO Mark Zuckerberg and his wife Priscilla Chan made a special announcement on Tuesday, but this time the company is playing second fiddle.


#GivingTuesday Offers Lessons in Partnering and Activation

December 1st, 2015 by

Corporate and personal brands celebrate #GivingTuesday.


How Some Brands Are Taking the Gloom Out of Black Friday

November 24th, 2015 by

A few companies have found unique ways to forgo the Black Friday madness. Some even left Black Friday behind altogether.