Doing the right thing pays dividends in ways you might not have imagined.
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This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.
Being environmentally conscious can’t just be a PR stunt. It has to become a way of life for your organization.
CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”
Corporate and personal brands celebrate #GivingTuesday.
A few companies have found unique ways to forgo the Black Friday madness. Some even left Black Friday behind altogether.