Corporate Responsibility

THUMBS UP

How BlueCross BlueShield of Tennessee Used Data to Conceive and Measure a CSR Campaign

December 12th, 2017 by

An area where data has influenced communicators heavily is in corporate social responsibility (CSR). Instead of addressing social issues based on what communicators felt the public was thinking about, savvy PR pros are using data to assess needs prior to mounting a CSR effort. Here’s how one health organization used data and research before beginning its CSR initiative.

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Keurig, Realtor.com and #MeAt14: Caught in the Crossfire on Twitter

November 13th, 2017 by

Over the weekend, four brands announced they would not advertise on Sean Hannity’s Fox News program, but none felt the backlash quite like Keurig, as videos of people smashing its machines lit up Twitter. The violent response underscores the tricky situation brands are in when caught in the crossfire of a politically charged controversy. Keurig first faced backlash for its inaction. When it took a stand, it faced another angry wave of protests.

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Transparency Questions for Facebook After a Brutal Month

September 22nd, 2017 by

Reports that Facebook’s self-service ad-buying tool may have been used by Russian agents during the 2016 election—as well as allowed anti-Semitic groups to target like-minded individuals—has damaged the brand’s reputation and raised questions about federal regulation of social media ads. The revelations have also raised questions about transparency, integrity and crisis management. When should a company withhold information it knows will damage its brand, and for how long?

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Royal Caribbean Sets a Course for Hurricane Irma Relief

September 11th, 2017 by

The cruise ship industry is often on the wrong end of crisis communications, but Hurricane Irma has given Royal Caribbean the chance to show its humanitarian side, even as it deals with pressing customer service issues on social media. The Miami-based company is mobilizing four of its ships to help people in need with food, water and other supplies, in coordination with the federal government as well as local governments in St. Thomas and St. Maarten.

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Heroes That Made Their Brands Proud in Harvey’s Wake

September 5th, 2017 by

If you’re not a rescue or relief organization, you can’t ask employees to be heroes. But if you create a brand culture that emphasizes community and empathy, and that you care about more than the bottom line when the going gets tough, you might empower individual employees to help in ways that will truly make you proud.

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Sign of the Times: Delta, Bank of America Bow to Pressure From Trump Supporters

June 12th, 2017 by

Shakespeare in the Park’s new Caesar stages the title character as looking very similar to Donald Trump. Although much art is meant to provoke discussion, enacting the assassination of a deeply controversial president on a prominent stage crosses a line. Visualizing violence against a sitting president is nowhere near being considered acceptable—and your brand probably doesn’t belong anywhere near such displays.

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3 Ways Al Golin Changed PR for the Better

April 10th, 2017 by

Al Golin, founder of global PR firm Golin and noted PR luminary, passed away peacefully at the age of 87 on April 8. More than just the mind behind one of PR’s most successful agencies, Al Golin made many contributions to the evolution of public relations, launching groundbreaking socially minded initiatives, mentoring scores of PR professionals and making the greater good a core part of his company’s culture.

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What Communicators Should Know About ESG

January 16th, 2017 by

As public companies prepare annual reports, corporate communicators and investor relations also need to consider how their business narratives will change in response to the growing demand from institutional investors for disclosure about environmental, social and governance (ESG) factors.

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How to Get Your CSR Story Covered, Even Now

December 28th, 2016 by

It’s OK to be of several minds on Corporate Social Responsibility (CSR), and especially at this time of year. Even communicators working in CSR can’t agree on exactly how to define it, a recent study from Aflac revealed. And during the holiday season, it’s hard for journalists to avoid numerous brands pitching stories about how much good they’re doing.

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IBM Study Urges Brands to Talk Online About CSR

December 5th, 2016 by

A study warranting attention was unveiled during a U.S. Chamber of Commerce Foundation conference recently. Backed by sentiment analysis software from IBM, the objective was to see if companies that were vocal about their CSR received a reputational lift online and, if so, by how much. Part II: Many of us talk about corporate social responsibility (CSR), but can we define it? A recent Aflac study, shared with PR News Pro exclusively found executives in the CSR space have many definitions for it.