Creating a well-known, successful brand takes more than monetary considerations. Cultivating a brand’s purpose is essential to make it identifiable and sustainable in the marketplace, according to Jo Ann Herold, Honey Baked Ham’s CMO. The… Continued
Corporate Social Responsibility
The public is tired. It’s tired of lip service from public figures, politicians and companies. It’s tired of hearing phrases like “thoughts and prayers,” or “we promise to…” What the public wants is change. Messaging without action will no longer cut it. Several organizations engage audiences to join them in effecting social change.
Certainly, Absolut Vodka is a business like any other. Its priority is selling product. However, its Out & Open campaign, a partnership with actor and comedian Bowen Yang, goes beyond that. Launched May 10, one… Continued
If your organization or brand is looking to make a splash surrounding a holiday or for an impactful purpose, there are some steps you can take to make sure you are creating an inclusive campaign for all stakeholders.
For many, the pandemic brought the realization that the goals they set for their life were not the ones that would bring them happiness.
One thing’s certain: the May 2 leak of Justice Alito’s draft overturning Roe v. Wade stripped management of its PR strategy of remaining silent on controversial social and political issues. Saying ‘We are not political’… Continued
In #DetoxYourFeed, Dove is looking to improve mental health of teens by encouraging social media unfollows.
Companies and PR pros likely are facing yet another polarizing issue, abortion. They have plenty of options, though none will be easy.
[Editor’s Note: As part of the PRNEWS Social Impact Awards April 20, 2022, in Pentagon City, VA, we convened a roundtable of honorees. We discussed a variety of issues, from who should decide which social issues… Continued