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O.J. Simpson’s wrongful death trial in California was not the only gut-wrenching civil trial of 1996. Food Lion’s lawsuit against ABC News for "fraud, deceptive trade practices, civil conspiracy and breach of duty of loyalty"… Continued

MWW/Strategic Communications Inc., East Rutherford, N.J., has appointed Alissa Blate to senior VP of the consumer and business-to-business marketing group. Blate was a senior VP at The Rowland Company, New York. (MWW/Strategic Communications, 201/507-9500) Sitrick… Continued

Below, we provide brief reviews of new Web sites launched by PR agencies, corporations or others in the communications field. Check out what your peers are doing — or what they’re not doing online. http://www.jprealty.com:… Continued

Buena Vista Home Video, the company charged with overseeing the marketing, sales and promotion of the video release of Disney’s "101 Dalmatians," was dogged with the challenge of spreading the word about something that had… Continued

May 6-8: Promotion Marketing Association of America, Inc., "Basics of Promotion Marketing," Chicago, 212/420-1100. May 6-9: The Center for Corporate Community Relations, "Strategic Contributions," Boston, 617/552-4545. May 8-9: Effective Communications Group, "Advanced Writing & Interviewing… Continued

On The International Front Manning, Selvage & Lee Adds Three Manning, Selvage & Lee, New York, has added three consultancies in Central and Eastern Europe to its international affiliate network. The firms are Promaco Public… Continued

1716 Locust Street, Des Moines, IA 50309-3038; Phone: 515/284-3000 Editor’s Note: The key to establishing a rapport with editorial staffers or their assistants at Better Homes & Gardens can be summed up in two words:… Continued

When Omnicom, New York, announced last month that it was in the throes of a deal to buy St. Louis-based Fleishman-Hillard, the move symbolized more than a reported $100 million acquisition for this holding company… Continued

Recently we caught up with James V. Springrose, M.D., medical director of CIGNA HealthCare Mid-Atlantic in Hartford, Conn., to gauge his thoughts on how the managed care balancing act should weigh in on healthcare ethics… Continued

13% of U.S population stayed in a hospital overnight last year. Of those who stayed overnight, 3% stayed 7 nights or more; 4% stayed 3 to 6 nights; and 6% stayed 1 to 2 nights.… Continued