We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message.
PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more.
PR pros need to make the case to senior leadership that reputation management is intrinsically tied to meeting critical business objectives.
Invisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation.
Earth Day may include composting and dumpster diving, but it’s also become a day to introduce strategic CSR messages.
Keeping your PR employment options open? Here are key tips from PR employment experts on what to include—and what not to include—in your résumé.
Relationship building and shining the spotlight on others are the keys to becoming a go-to advisor for your senior leaders.
The addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors.