How To

#pinkslime in the Spotlight: Hashtags Take Center Stage

April 2nd, 2012 by

We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message.

6 Tips for Reaching the Hispanic Audience

April 2nd, 2012 by

In the past year, the number of Hispanics using social media grew by 38% versus a 16% growth rate for the general population.

Measurement Hall of Fame Roundtable: The Fear Is Gone, Now Let’s Get Down to Business

March 26th, 2012 by

PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more.

Management POV: Help Your New CEO Meet the Insomnia Challenge

March 26th, 2012 by

PR pros need to make the case to senior leadership that reputation management is intrinsically tied to meeting critical business objectives.

‘Kony 2012’ Controversy Puts Spotlight on Crisis Response Time

March 26th, 2012 by

Invisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation.

How to Create Empowering Digital Guidelines

March 23rd, 2012 by

Here’s how to arm your employees with the digital do’s and don’ts that will protect and build your brand.

Earth Day an Annual Reminder of CSR Authenticity and Transparency

March 21st, 2012 by

Earth Day may include composting and dumpster diving, but it’s also become a day to introduce strategic CSR messages.

PR Résumé Do’s and Don’ts: How to Keep Your Résumé From Going ‘On File’

March 19th, 2012 by

Keeping your PR employment options open? Here are key tips from PR employment experts on what to include—and what not to include—in your résumé.

Tip Sheet: Follow the 5 A’s of Being a Trusted Advisor

March 19th, 2012 by

Relationship building and shining the spotlight on others are the keys to becoming a go-to advisor for your senior leaders.

Charting the Industry: Engage in Real Time for Better Outcomes

March 19th, 2012 by

The addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors.