How To


avatar

How To…Phrases to Avoid in Media Interviews

When put on the spot during media interviews, spokespeople often fall back on prepackaged phrases that tend to be counterproductive and, at times, downright destructive. With that in mind, PR professionals should train spokespeople to … | MORE »

Comments Off

avatar

Investor Relations 2.0: Next Practices In Abolishing PR/IR Silos

The evolution of the business landscape–aided and abetted largely by new digital technologies–has revolutionized the way communications fits into the overall organization, be it a corporate department, an independent agency or a nonprofit. Now, everything … | MORE »

Comments Off

avatar

Tip Sheet: Optimizing Speaking Engagements: 7 Ways to Build a Corporate Speakers Bureau

By Lori Zetlin & Jeanne Tee Ask any VP of corporate communications what she/he is doing to secure executive speaking opportunities, and the overwhelming response will be "not enough." A savvy communications executive knows the … | MORE »

Comments Off

avatar

Employee Engagement VS. Customer  Loyalty

According to a recent report conducted by Best Practices, there is a recognizable link between employee engagement and customer loyalty – specifically, companies that engage employees show gains in customer loyalty and satisfaction. Among the … | MORE »

Comments Off

avatar

It’s Not You, It’s Us: Communicating To Employees During Transitions

With a recession looming on the horizon, organizations across every industry are feeling the heat. The pressure is on to cut costs, reduce overhead and stay competitive as consumers tighten their own belts. The last … | MORE »

Comments Off

avatar

Tip Sheet: How PR Gives Super Bowl Advertisers More Bang for Their Integrated Marketing Bucks

By K.C. Brown While sports fans are still buzzing about the New York Giants’ historic upset over the New England Patriots in the 2008 Super Bowl, advertisers continue to create a different kind of buzz. … | MORE »

Comments Off

avatar

Tip Sheet: Media Training Execs for Social Media Coverage

By Andrew Gilman The rise of social media has opened media training strategies up to many new possibilities. Not since the advent of video news releases (VNRs) has the industry had an opportunity to communicate … | MORE »

Comments Off

avatar

Name-Calling: When Rebranding = Renaming, PR Takes the Lead

Early this month, Matsushita Electric Industrial president Fumio Ohtsubo made a major announcement to the business world: The 88-year-old Japanese electronics manufacturer was officially leaving behind the name of its founder and adopting that of … | MORE »

Comments Off

avatar

Tip Sheet: What Research Can Teach Us About Crisis Communications

"Most major crises start with a bad idea." That from a slide used by Gary Sheffer, executive director of Communications & Public Affairs at General Electric. But how much of what we think we know … | MORE »

Comments Off

avatar

How To…Coordinate Communications Around Nonprofit Efforts in 10 Steps

Nonprofit organizations often face the challenge of a big initiative supported by a small bankroll. While nonprofits come in all shapes and sizes, there is a general procedure for all nonprofit professionals can follow a … | MORE »

Comments Off