How To

Case Study: Smoke and Mirrors: An Aggressive Media Outreach Campaign Tackles Tobacco Addiction

March 9th, 2009 by

Company: ClearWay Minnesota Agency: Carmichael Lynch Spong Timeframe: May-November 2007 Every year in Minnesota, tobacco use causes more than 5,600 deaths and is estimated to cost $2 billion in direct health care costs. While there’s… Continued

Pitch-Perfect Media Relations Gives PR a Head Start in Tough Economy

February 16th, 2009 by

By Brian Parrish Early in their careers, successful public relations practitioners master the balancing act necessary for effective media relations: reconciling their clients’ messaging needs with publications’ editorial requirements. Even in the best of times,… Continued

Making Your Mark: How To Build and Maintain a Values-Driven Brand

February 16th, 2009 by

Throughout the early 1980s, IBM enjoyed marketplace domination, having been viewed as one of American’s most admired and best-run corporations. Its balance sheets demonstrated consistent growth in revenue, stock price, net income and number of… Continued

The Mighty Have Fallen? Recession-Proof Agency-Client Relations

February 16th, 2009 by

This time last year, as the U.S. economy rapidly approached the symbolic cliff’s edge from which it would fall, the public relations industry seemed to be standing strong. A 2008 survey of PR agencies conducted… Continued

Tip Sheet: Proving Value: 10 Measures of Success

February 9th, 2009 by

By Mark Weiner If "proving value" remains one of PR’s greatest challenges, why do so many people get it wrong? The difficulty may be that values are subjective: They change from organization to organization but… Continued

Recession Communications: Managing Employee Relations While Downsizing

February 9th, 2009 by

Often when people talk about how to communicate layoffs, what they’re thinking is, "What do I say to the people I have to let go?" That’s understandable–layoffs are stressful. But before getting into the weeds,… Continued

Play to Win, Part II: Executing Executive Coaching Programs

February 9th, 2009 by

Last week, PR News introduced the topic of executive coaching programs and considered how they can be valuable assets for communications executives, especially in a turbulent business climate. Developing a strategic program within an organization… Continued

Play to Win, Part I: Developing Executive Coaching Programs

February 2nd, 2009 by

The concept of employee training programs is common for organizations across all industries; it defines guidelines for prepping new hires to meet the demands of the job, and it grooms veteran employees to take on… Continued

Tip Sheet: Green Agenda: Convert Awareness to Action

February 2nd, 2009 by

By Frank J. Walter As the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric… Continued

How To…Re-Brand/Redesign a Corporate Web Site

February 2nd, 2009 by

At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. Exactly one minute later, at 12:01 p.m. EST, the curtain on the new… Continued