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Enterprise Communities: Adding Value via b2b Social Networks

When somebody uses the term “social network,” what is the first thing that comes to mind? Chances are, Facebook, MySpace or LinkedIn will be your go-to word association. These established online communities offer substantial benefits … | MORE »

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Domino’s Crisis Revisited

Domino’s Pizza’s recent image crisis, courtesy of two now-former employees and YouTube, is still in an early stage of recovery, but enough time has passed for Tim McIntyre, the company’s VP of corporate communications, to … | MORE »

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Social Media Meltdown: Tweeting Your Way Into and Out of a Crisis

Crisis communications was never black and white, but the proliferation of social media platforms has caused the shades of gray to get even hazier—so much so, in fact, that it can be difficult to distinguish … | MORE »

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Career Management Best Practices

• Think and act like a business owner. Understand the business situation and the desired outcomes first. The C-suite needs to know you see the situation as it does before you focus on communications strategies … | MORE »

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Comms Exec I.S.O. Job: Career Management During a Downturn

Since the recession began in December 2007, the U.S. Labor Department has reported 5.1 million lost jobs, with almost two-thirds of those happening within the last three months. For communications executives who are still lucky … | MORE »

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Maximize the Effectiveness of an RFP

As agencies and clients alike feel the pressure of conducting business as usual during a recession, one common denominator of their relationship is becoming more important than ever: the request for proposal (RFP). Issued by … | MORE »

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NECESSARY EVIL: SEO TERMS COMMUNICATORS NEED TO KNOW

At first glance, Web jargon might make right-brained communications executives squeamish, but fear not: Taking some time to learn a few basics will enhance your social media SEO and SEM strategies tenfold. The following tools … | MORE »

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SEO & SEM 3.0: Demystifying Social Media Optimization to Bring Consumers to You

“Social media is not a campaign. It’s a commitment.” These words, spoken by imc strategy lab Digital Managing Director Robb Hecht, neatly summarize the mind-set that is required to truly maximize the opportunities put forth … | MORE »

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Digital Crisis Management Strategies

Whether or not a crisis originated in an online channel, a la YouTube or Twitter, ultimately has no bearing on digital platforms’ role in the subsequent management and recovery strategies. Larry Smith, president of the … | MORE »

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Prevent, Manage, Recover, Repeat: 3 Stages of Crisis Communications

What began as a tasteless prank quickly snowballed into a monumental reputational crisis for Domino’s in mid-April. The scene: One pizza-chain employee prepares sandwiches in the most unsanitary manner imaginable (think snot, flatulence…enough said) while … | MORE »

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