How To

BOOSTING MARKET SHARE AMONG MULTIPLE AUDIENCES

April 6th, 2009 by

To cut through the clutter and boost your brand’s market share, it’s imperative to use multi-platform tactics, particularly if your program’s aim is to reach multiple audiences, says Stephanie Anderson, head of PR for OSRAM… Continued

HOW MEDIA THINK PR EXECUTIVES SHOULD WRITE

April 6th, 2009 by

Following is a small selection of verbatim comments from editors and reporters polled in the recent national survey of 12,500 editors and reporters by Don Bates with the assistance of Cision and George Washington University.… Continued

Improve PR Writing in Media Pitches

April 6th, 2009 by

According to a recent survey of U.S. media conducted in conjunction with George Washington University and Cision, PR executives are valuable to media, but they have a lot to learn when it comes to writing for them. As noted in the 33-page report, 94% of journalists use submissions from PR professionals and large majorities also depend on other PR tools such as press kits and special events.

THE MORE SOME THINGS CHANGE, THE MORE MEDIA RELATIONS DOESN’T

April 6th, 2009 by

Modern forces and current events may require executives to reinterpret basic tenets of communications, but one remains the same (at least according to CNBC’s on-air editor Charles Gasparino): media relations. Known for being particularly unforgiving… Continued

Redefining Comms: Applying Modern Experiences to Advance the Discipline

April 6th, 2009 by

Communications’ inherent dependence on intangible factors whose definitions are largely subjective—reputation, brand, trust, authenticity—hobbled it in the business climate of yore, before technology and shifting values elevated it to a position of power within modern… Continued

Marriage of Metrics: Social Media ROI = Engagement + Relationships

April 6th, 2009 by

Engagement. Relationships. When you consider the vernacular surrounding social media measurement, an outsider could easily mistake the conversation for one about the ROI of marriage. Granted, the ROI of both marriage and social media are,… Continued

Web Cliques: Building & Engaging Communities Through Social Media

March 30th, 2009 by

The adage may say otherwise, but just because you build it doesn’t mean they will come—at least not in the context of digital communities executives build around their brands. On the contrary, the Web constructs… Continued

Manage Social Media Relations

March 30th, 2009 by

As its name indicates, public relations is all about managing relationships with various stakeholders, including employees and investors. With the advent and subsequent explosion of social media, this responsibility has becoming increasingly challenging, especially in… Continued

NAVIGATING THE SECURITY CHANNELS

March 30th, 2009 by

When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication: • Make security a top… Continued

Research-Driven ROI

March 30th, 2009 by

When working on a multitiered media relations campaign, such as the “Femme, Femme, Femme” exhibit at the New Orleans Museum of Art, it’s important to cover all bases, says John Deveney, founder of Deveney Communication… Continued