Do:
• Post links and re-tweet information that relates to, parallels or complements your brand.
• Add value to others’ Twitter experiences.
• Be clear about the action you want people to take.
• Talk back and give solutions to let tweeters know you are listening.
• Promote valuable partnerships within Twitter.
• Use the “Direct Message” function to send personal notes.
• Inject your personality into your tweets.
• Reveal something unknown.
• Use photos when possible.
Don’t:
• Ignore people or leave your Twitter account unchecked.
• Be indulgent or irrelevant.
• Promote shamelessly.
• Poach others’ followers.
• Have personal conversations.
• Feel obligated to follow back.
• Use Twitter to pitch media you don’t already have a relationship with.