SOCIAL MEDIA MEASUREMENT CHECKLIST

❑ 1. Identify audiences and publics.

❑ 2. Define objectives for each audience/public.

❑ 3. Define measurement criteria.

❑ 4. Define the benchmark.

❑ 5. Select measurement tools.

❑ 6. Analyze data, draw actionable conclusions and make recommendations.

❑ 7. Make changes, then measure again.

Source: Beth Harte, principal at Harte Marketing & Communications