Tampax and Ketchum scored their second consecutive PRSA Silver Anvil Award for the Tampax Total You Tour last month. A campus-only event in its first year, the campaign reached
out to students at eight historically black colleges with wellness messages designed for young African-American women. In 2000, Tampax took the event off campus and revamped it to
be more entertainment-oriented. The team plans to take the campaign to 30 markets this year, including 20 colleges and 10 communities. Six other brands have jumped on the
bandwagon with Tampax.
(Betsy Helgager, 404/879-9166)