Campaign to Watch

Tampax and Ketchum scored their second consecutive PRSA Silver Anvil Award for the Tampax Total You Tour last month. A campus-only event in its first year, the campaign reached
out to students at eight historically black colleges with wellness messages designed for young African-American women. In 2000, Tampax took the event off campus and revamped it to
be more entertainment-oriented. The team plans to take the campaign to 30 markets this year, including 20 colleges and 10 communities. Six other brands have jumped on the
bandwagon with Tampax.