PR News Blogger Network

Stay current with the latest trends, insights and personal takes on all things PR by visiting the PR Blogger Network, a one-stop rundown of the latest blog entries from some of the top thinkers and writers in the field.

 


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A Magic Word That Can Defuse the Most Irate Customer

Attention Apple MobileMe subscribers: Your service is getting shut down on June 30, so you’d better make the transition to iCloud right away. Oh, you never heard of MobileMe? Or, if you had, you never saw the value in paying for Apple’s ear… | MORE »

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New Video Chat Platform Airtime Brings Up Bad Madge Memory

A new social venture, Airtime, attracted plenty of attention at its launch event on Tuesday, June 5 in New York, mainly because of founders Sean Parker and Sean Fanning, famous for Napster and ties to the Facebook. Airtime is a live video chat platform… | MORE »

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The Tweet You Wish You Could Take Back

I’ve read countless interviews in which a notable politician, businessperson, musician, actor, writer or artist claims he or she has no regrets. They wouldn’t change a thing if they could. I don’t buy it. I regret what I had for lunch… | MORE »

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PR Opportunities in Jarvis’ Vision of the News Article

Newspapers may have folded or cut their frequency, print and online-only newsrooms may have shrunk, but their elemental product—the news article—has not changed that much. If media industry pundit Jeff Jarvis has his way, the tried-and-true inverte… | MORE »

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Should You Put Your Customers Second?

It’s a mantra so often used that we don’t think twice about it:  the customer is always right.  However, most us would agree that it’s OK to gently let go of customers/clients who are eating up time, energy and resources and at the end of the d… | MORE »

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Social Media Overload? Focus on Your Audience, Not the Tools

During Internet Week in New York, I attended a presentation that drove home the point that communicators are overloaded with social media options and sinking under the weight of an endless flow of data. Up on the video screen a chart displayed dozens o… | MORE »

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‘Brown Shorts’ and Hiring for Attitude: Question Your Questions

Look around you (assuming you are in the office). Those employees who’ve been at your organization less than two years? About half of them will fail at their jobs. What’s more surprising is by “fail” I don’t mean they’ll leave or be let go…. | MORE »

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The Dangerous Influence of Teflon Brands

Are some brands made out of Teflon? Are they so beloved that they are beyond the reach of reputation-bruising crises and bad behavior by top executives? Apple’s supply chain in China was exposed by the New York Times, but did that put a dent in i… | MORE »

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One-Size-Fits-All Is Wearing Thin With Our Stakeholders

Are you platform agnostic or platform committed? Perhaps you hadn’t asked yourself that question before, but I implore you and your team to really think about this as you race to capture audience engagement and action. NBC Universal’s Chief Dig… | MORE »

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Watch the Padding

In a recent piece for PR News, PR Insider columnist Andrew Hindes offers tips on how to write a good, and truthful, professional bio. Andrew, who heads The In-House Writer, a PR and marketing copywriting firm, has become our resident expert on writing … | MORE »

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