2015 Rising PR Stars: Meghan Kidd, Vice President, Porter Novelli

In her eight years at Porter Novelli, Meghan Kidd has quickly risen through the ranks from intern to vice president, demonstrating leadership, passion and a drive for excellence.

Kidd is the consummate communications strategist who offers unwavering professionalism and poise, even when under pressure. She is routinely sought out by clients for her smart counsel and knack for converting big ideas and vision into actionable programs that deliver strong results for clients.

Junior team members also proactively engage Kidd as a mentor and coach. She has retained 100 percent of her direct reports, all of whom have grown under her guidance. Kidd’s strength as a leader is in her ability to empower others to achieve the high standards she sets.

Kidd provides strategic oversight of the HP Graphics Solutions Social Media program, which has experienced more than four years of consistent, repeated, quarter-over-quarter reach and engagement growth on brand-owned social media platforms.

From content strategy to execution and daily community management, Kidd’s leadership has helped the team identify the most effective ways to reach a niche B2B audience using social media and delivered consistent business results.

Most recently, the program experienced a 65 percent increase year-over-year in total YouTube video views with a 133 percent increase in YouTube engagements, 72 percent increase year-over-year in Twitter impressions with 69 percent more Twitter engagements and a 67 percent increase in organic Facebook impressions.