Edelman’s Business + Social Purpose practice inspires brands and organizations to change the world by marrying profit and purpose.
The Business + Social Purpose practice is a team of 125 strategy consultants and creative communicators helping organizations unleash the power of business for social good. Through identifying and understanding clients’ true purpose, the team creates viable programs at the intersection of business and society. The team’s passion for making the world a better place, entrepreneurial thinking and communications expertise are key to successful client engagements.
Edelman integrates its authentic spirit into every client engagement and its teams put client needs above all to successfully deliver groundbreaking work. With 67 offices in 31 countries, Edelman is uniquely positioned to support leading organizations and brands in a constantly changing world.
For over three decades, Edelman has been helping clients create lasting connections between business and social issues, from StarKist’s dolphin-safe tuna and Dove’s Campaign for Real Beauty to Starbucks’ Shared Planet and GE’s ecomagination. These and other initiatives demonstrate the comprehensive nature of Edelman’s Business + Social Purpose practice.
Edelman’s work helped Unilever take a major step forward in the Sustainable Living Plan, announced by CEO Paul Polman, in which he committed the company to doubling its revenues without raising its consumption of natural resources. In its first week, Project Sunlight sparked over 40,000 conversations on social media and more than 70 million people have signed up for the program.
Recently, Edelman and its clients took home nine Gold SABRE Awards and the Platinum SABRE for Best in Show. Its work with CVS around the pharmacy chain’s decision to stop selling tobacco products was awarded the Platinum SABRE. Edelman also won Gold awards for its work on Chipotle, Starbucks, and Unilever.