2014 Rising PR Stars: Murphy Perng

Murphy Perng, Marketing and Communications Manager, 24Hr HomeCare

When Murphy Perng was hired as 24Hr HomCare’s first marketing and communications manager she was entrusted with the responsibility of establishing a communications strategy for the in-home care provider’s expansion throughout California. The national recognition Murphy has developed for the company has given the brand the credibility it needed to achieve that goal.

Her experience in copywriting and graphic design has enabled 24hr HomeCare to produce nearly all marketing material in-house, but where she has really excelled is building community relationships. In organizing prizes and incentives for 24hr HomeCare staffers to take place in eight charity walks she has significantly increased brand recognition amongst their target demographic and built and maintained a humanitarian corporate image.