Winner: USANA Health Sciences
From start-to-finish event coverage on the corporate blog “What’s Up, USANA?” to live tweeting during general sessions and breakouts to exclusive fan-only giveaways, social media helped boost engagement and enthusiasm of attendees and non-attendees alike.
In all, dozens of Facebook posts garnered nearly a half-million views over the course of the week; more than 5,200 tweets and Instagram photos were sent using the #USANA13 hash tag, and about 50 blog posts were published to “What’s Up, USANA?” throughout social media’s yearlong promotion of the event.
Highlights include team member Jessica Whiting live-tweeting during the general sessions and Boyd Bastian helping to organize a post-convention social media training webinar. Tim Haran, another team member, coordinated overall social media coverage and communications during the event, which included two 500-seat training sessions. The entire social media team staffed a booth to answer questions, interact with followers and provide guidance on not only setting up social media accounts but also on best practices for personal and professional social media usage.
- Finn Partners
- Lockheed Martin