2013 Nonprofit PR Awards: Video

Winner: Ogilvy Public Relations Worldwide  - Million Hearts: TEAMing UP to bring high blood PRESSURE DOWN Ogilvy Public Relations on behalf of the Centers for Disease Control and Prevention (CDC)

Controlling high blood pressure is a key component of the CDC’s Million Hearts initiative to prevent 1 million heart attacks and strokes by 2017.

Overwhelming evidence points to intervention strategies that increase patient-provider interaction as the most effective way to improve blood pressure control. The Million Hearts initiative launched a nationwide program, entitled Team Up. Pressure Down. It was designed to lower blood pressure and prevent hypertension through engagement between patients and an often-untapped resource: Their pharmacists.

Ogilvy established partnerships to grow and strengthen the community of organizations focusing on hypertension as a key modifiable risk factor for heart disease and stroke, as measured through 73 formalized partnerships.

To educate pharmacists, Ogilvy increase the number of pharmacists who are prepared to counsel patients on adherence to hypertension medications, as measured through 465 completions of continuing pharmacy education (CPE) units.

To engage patients, the team activates consumers on social media and prompts them to discuss heart disease and stroke prevention, including blood pressure control, as measured through social media participation and engagement rates.

In order to collect pledges, Ogilvy collected 10,200 online pledges to understand the risks of heart disease and stroke, to exercise for 30 minutes most days, to manage blood pressure and cholesterol, live smoke-free, eat a heart-healthy diet and follow treatment guidance. —Bill Miltenberg

Honorable Mentions: 

• Counterpart International - Crafting a Better Future for Guatemalans

• Dixon Schwabl - Eye on Future Radio Show

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