2013 Nonprofit PR Awards: PR On a Shoestring Budget


Winner: Henson Consulting Inc. – Paris at the Harris: Building Buzz for the Best in Ballet

In June 2012, the Harris Theater for music and dance in Chicago’s Millennium Park hosted one of the world’s premier ballet company—the Paris Opera Ballet—for a weeklong engagement. The much-anticipated event also included the country’s first-ever live public simulcast of an international ballet company, in the form of a presentation to thousands in Chicago’s millennium Park. The Harris Theater wanted to reach outside the traditional arts press and achieve far-reaching media coverage, leading up to and including the week’s events.

Henson Consulting leveraged event supporter Chicago Mayor Rahm Emanuel as the event spokesperson and raising awareness of the performance and of the Harris Theater as a national arts leader.

Henson created widespread awareness of the Harris Theater and the weeklong Paris Opera Ballet engagement through media placements in dance press, but also in traditional outlets and society pages, to ultimately help the Harris Theater sell tickets and secure a well-attended simulcast to promote Mayor Emanuel’s leadership in the event to encourage media outlets of all kinds to give attention to dance. —Bill Miltenberg

Honorable Mentions:

• 4GreenPs - Tuning in to Childhood Hunger Share Our Strength’s Dine Out for No Kid Hungry Lunch Drop Program

• #GivingTuesday Communication Team  – Let’s Get Out the Give this Holiday Season with #Giving Tuesday

• Rasky Baerlein Strategic Communications: A Place at the Table Campaign for The Greater Boston Food Bank

• Weber Shandwick - Shedding Light on Child Sexual Abuse

Back to the 2013 Nonprofit PR Awards




Comments Off

avatar

About Bill Miltenberg

Community Editor at PR News.



Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.