Stories by Scott Van Camp

Experts say all new aircraft go through growing pains, but after a serious of problems with its highly touted Dreamliner, at what point does Boeing go into PR crisis mode?

Who can forget the photo of President Obama and prominent members of his administration anxiously watching monitors while the assault on Osama Bin Laden’s hideout in Pakistan went on in real-time. Now it seems that brands are having their own &#8…

Most small and medium-sized businesses have not yet adopted methods like promoted postings, sponsored tweets and social games/contests.

What did the airline learn from United’s guitar-breaking lessons four years ago? Not enough.

PR pros weigh in on effective blogger relations, including what the going rates are for a paid post.

Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.

Flu season is upon us, and in a big way. Today the story broke that flu-related deaths have now reached the “epidemic” level. With two small kids, that’s a worry to me. Then I began reading what the Centers for Disease Control and Pre…

It’s a crisis when a company is called "a fraud" and is being investigated by the SEC. What can Herbalife do from a PR standpoint to stop the bleeding?

71% of the most effective B2B content marketers tailor content to the profile of decision maker, compared to only 41% of the least effective B2B content marketers.

As the lines between marketing and PR continue to blur, APCO Worldwide senior graphic designer Tracy Phillips provides three ways to meld creative concepts with traditional PR.