Author Archives: SOPHIE ANN TERRISSE

Don’t Let Celebrities Build Your Brand for You

Let’s stop for a minute to consider the “joys” of having a celebrity spokesperson. Tiger Woods may be the most recent celebrity spokesperson to explode in a client’s face, but he’s not the first. And … | MORE »

Posted in Subscription Content | Comments Off

How to Build Your Brand on a Shoestring Budget

Budgets have been slashed. Advertising is in a slump. Social media is on the rise, with a yet-to-be-defined return on the hype. Companies are struggling to make sense of the conventional landscape of the market … | MORE »

Posted in How To, Subscription Content | Comments Off

Tips and Strategies for Thriving in Niche Markets

As the economy teeters from bad to worse, businesses big and small are all asking the same question: How can we soften the market’s blow and maximize success? Yet, in an ironic twist to the … | MORE »

Posted in How To, Subscription Content | Comments Off