Subscription Content Don’t Let Celebrities Build Your Brand for You 01/18/2010 By SOPHIE ANN TERRISSE Let’s stop for a minute to consider the “joys” of having a celebrity spokesperson. To continue reading this article, please log in or become a PR News subscriber. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.