Author Archives: Steph Johnson

Tip Sheet: Branding in Troubled Times: Find Your ‘True North’

Fractured brand positioning is perhaps the biggest reason why financial services organizations have faltered in a stormy environment, but the same principles used to repair a brand apply to other industries as well. | MORE »

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Tip Sheet: Branding in Troubled Times: Find Your ‘True North’

Fractured brand positioning is perhaps the biggest reason why financial services organizations have faltered in a stormy environment, but the same principles used to repair a brand apply to other industries as well. | MORE »

Posted in Featured, Subscription Content | Comments Off