Stories by Seth Arenstein

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PR Pros See ’22 as ‘Year of the Employee,’ Yet Heavy Workload on Social Issues Looms

December 3rd, 2021 by

Our annual predictions feature touched on a number of themes, including companies wanting to avoid social issues. Social media, trust and AI are table stakes. Yet healthcare communication, particularly healthcare equity and ESG, are prominent. And accessibility is mentioned. New this year, a faux ‘Headlines We’d Like to See in 2022.’

New CEO Attacks ‘Big Quit’ with Strategy and Understanding

November 18th, 2021 by

PRSA chair and newly named Lambert CEO Michelle Olson says PR leadership in 2022 will mix strategy and empathy.

[VIDEO] Conference Board’s Ivan Pollard Joins PRNEWS Live

November 17th, 2021 by

During this week’s PRNEWS Live, former General Mills global CMO Ivan Pollard says Betty Crocker knows about cake and authentic consumer engagement.

Business Beware: Consumers Judging How You Handle Global Health Crisis

November 16th, 2021 by

Companies are collections of people. So, one way to judge them is how they measure up during challenges, or a crisis. A Salesforce survey of 12,000 global consumers and 3,600 B2B buyers provides evidence.Polling people during the first year of the COVID-19 pandemic, the survey found 90 percent say how a company acts during a crisis demonstrates its trustworthiness.

Barclays Puts Boss Out to Sea After He Sails 2x to Jeffrey Epstein’s Private Island

November 16th, 2021 by

Jes Staley wasn’t the first financial-sector heavyweight to step down after reports surfaced that he had ties with the late, notorious Jeffrey Epstein. Preceding the CEO of Barclays to the exits was billionaire Leon Black, CEO and chairman of Apollo Global Management, a private equity firm. Similarities between the Staley and Black stories are useful for crisis communicators.

Terms You Need to Know [November 2021]

November 16th, 2021 by

This month’s terms to know include Decentralized Autonomous Organization and WhatAboutism.

In VA, ‘All Politics is Local,’ ‘It’s The Economy, Stupid’ = ‘Know Your Audience’

November 3rd, 2021 by

PRNEWS takes a rare look at political communication. We found a slew of PR takeaways in the VA governor’s race.

40% of PR Pros are Measuring More Post-COVID, Yet 70% Still Battle Measurement Roadblocks

November 1st, 2021 by

In some ways, this year’s global observance of Communication Measurement Month should be a bigger celebration than normal. After all, considering the nearly two-year-old pandemic, any excuse for celebration is welcome. On the other hand, there are reasons not to celebrate. We surveyed the industry to find out their sentiments.

Flexible Hours, WFH and Start-to-Finish Benefits Can Help PR’s Caring Culture Tame ‘The Big Quit’

November 1st, 2021 by

Recruitment and retention of top talent was an issue for PR long before the pandemic struck. For years, firms and in-house teams competed for employees using salary, upward mobility, health benefits and other perks, such as paid time off and summer Fridays.Things are different now.

Thanks to Facebook and Haugen, We’re Glimpsing a Perfect PR World

October 25th, 2021 by

We bet you had no idea you were experiencing a perfect PR world. Communicators should thank Facebook and Frances Haugen for that.