Stories by Samantha Wood

United Way

How United Way Uses Social Media to Address Drastically Different Audiences

June 23rd, 2017 by

As United Way of Miami-Dade’s one-person social media team, Shairy Gonzalez has to be nimble enough to address different audiences from day to day or even moment to moment. She might attend a fundraising event with corporate movers and shakers in the morning, and later get her hands dirty at a volunteer site in the afternoon. Gonzalez, who will speak at the upcoming Digital and Marketing Show in Miami, October 17-19, shared some examples of how she engages vastly different audiences on social media.

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50 Game-Changers of PR: Elizabeth Sosnow

June 21st, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years—individuals who have been accelerating the expansion and growth of brand communication. One such game-changer is Elizabeth Sosnow, managing partner of Bliss Integrated Communication, who has spearheaded the firm’s transformation from a classic PR shop to a fully integrated marketing and communications agency.

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50 Game-Changers of PR: Kara Alaimo

June 16th, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years—individuals who have been accelerating the expansion and growth of brand communication. One such game-changer is Kara Alaimo, a professor of public relations at Hofstra University, whose influential research into cross-cultural communications has led to some high-profile appointments, including serving as spokesperson for the U.S. Treasury Department and a post at the United Nations.

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50 Game-Changers of PR: Tahoma Guiry

June 14th, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years—individuals who have been accelerating the expansion and growth of brand communication. One such game-changer is Tahoma Guiry, chief marketing officer for the nonprofit K9s for Warriors, whose work has spanned a wide range of industries—including financial, retail, technology, pharmaceutical and health care—and earned her accolades at each stop.

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50 Game-Changers of PR: Bobbie Carlton

June 9th, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years—individuals who have been accelerating the expansion and growth of brand communication. One such game-changer is Bobbie Carlton, who in addition to leading Carlton PR & Marketing, created a program that transformed how new products are launched while also streamlining the way speaking engagements for women are secured.