Stories by Samantha Wood

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A 12-Step Checklist to Optimize Your Content for a Google Search

September 25th, 2017 by

If you want to optimize a web page to be front and center on a Google search, there’s so much more to it than just using a couple of keywords in the title. From the time of day your page is posted, to making sure you always follow the 3/100 rule, there are a variety of methods for optimizing a page to make it dance with Google’s algorithm. Here’s a quick 12-step checklist to keep in mind whenever you’re posting a new piece of content to your site.

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How the Cystic Fibrosis Foundation Used Live Streaming to Redefine Its Live Events

September 22nd, 2017 by

How can you engage a community of thousands from across the world while making them a part of your live events? For Erin Flior, senior director of digital communications at the Cystic Fibrosis Foundation, live streaming has emerged as a key way to create community and encourage participation for those who can’t be onsite, allowing them to contribute their thoughts and questions in real time.

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Why SAP Sees Influencer Marketing as a Long-Term Relationship

September 15th, 2017 by

As a communications professional, so much of the job is based on building relationships, whether it’s creating trust with journalists or speaking directly to your audience on social media. The same applies to influencer marketing—building relationships is key, but it’s just as critical to maintain those relationships over the long haul, says Amisha Gandhi, head of global influencer marketing for enterprise software giant SAP.

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50 Game-Changers of PR: Natalie Boden

September 12th, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at Natalie Boden, founder and president of BODEN, an agency that boasts such clients as Target, McDonald’s and United Healthcare among its growing roster. Boden has dedicated her career to diversifying the PR industry, a dream that reflects her own unique background.

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How IBM Does Social Customer Care, With a Little Help From Watson

September 8th, 2017 by

We’ve all read stories of an angry customer tweeting at an airline or a restaurant because they had a bad experience. But social customer care is about so much more than just dealing with irate customers, says Brandi Boatner, a digital experience manager with IBM. We recently sat down with Boatner during a Facebook Live session to pick her brain on how social customer care is evolving—and how IBM is using artificial intelligence to bolster the process.

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50 Game-Changers of PR: Vanessa Wakeman

September 6th, 2017 by

For the past 14 years, Vanessa Wakeman has given her team simple marching orders: to challenge what is before you, in pursuit of a greater good. Her dedication to challenging the status quo has led to her great success in the social change sector.

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On Snapchat, Meeting the Audience Halfway Is Key

September 1st, 2017 by

Like any good friendship, the relationship between a brand and its audience on Snapchat should be a two-way street. Matt Johnston, executive director of video at Rodale, worked directly with Snap Inc. to build a Discover platform from scratch. Here, he shares his tips and tactics for how to meet your audience halfway on Snapchat to keep the eager tapper glued to your story.

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50 Game-Changers of PR: Alyson Roy

August 29th, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Alyson Roy, a leader in the world of fashion PR. When she was just 23, Roy co-founded AMP3 PR, and has since led the boutique New York-based firm to be ranked among the top fashion PR agencies in the nation.

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50 Game-Changers of PR: Kelly Rossman-McKinney

August 25th, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Kelly Rossman-McKinney, who joined forces with John Truscott to establish Truscott Rossman in 2011. Rossman-McKinney truly shines when she is helping her clients through even the toughest times.

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50 Game-Changers of PR: Steve Cody

August 22nd, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Steve Cody, who has brought humor to a discipline that takes itself way too seriously. He’s proven that training in comedy can offer tremendous benefits, and has instituted internal and external stand-up and improvisational comedy training for employees and clients alike.