Companies and communicators require data to gain insight about consumers. In theory, the rise in online shopping during the pandemic should be a boon for data gathering. The reality is more complicated, especially as consumers rebel against ‘data stealing’ and Google, among others, is set to better protect browsing history. Still, there are options to gather data transparently and insights gained have never been more important.
Stories by Roseanne Luth
Bouncing Back in 2021: How to Maintain an Engaged, Innovative Culture
April 15th, 2021 by Kathy BloomgardenThe pandemic has changed many parts of our lives, yet something that vexed senior leaders one year ago is a constant: Can you engage employees, sustain a corporate culture and encourage innovation in a largely remote world? Ruder Finn CEO Kathy Bloomgarden offers ideas to promote innovative thinking and connectedness when most if not all employees are WFH.
Gaetz-Gate Illustrates Importance of Allies in a Crisis
April 9th, 2021 by Dan ReneThe odds seem long for Rep. Matt Gaetz to clear his name and reputation, although this story changes daily. His task is not impossible, though. If Gaetz beats the allegations, he can restore his reputation by focusing on the basics of crisis response and strategic communication.
15 Timeless Principles of Crisis Management
April 6th, 2021 by Deb HilemanDeb Hileman outlines her top 15 fundamental principles of crisis management for communicators to keep top of mind.
Early Data in CI-UGA Survey Show Differences in PR Pros’ Views of DEI
April 6th, 2021 by Sara Ervin and Solyee KimEarly data shows how communication executives and PR pros assess complex and challenging industry-wide issues (e.g., workplace health, ethics in conflict management, and diversity, equity and inclusion [DEI]) .So far, the preliminary data show significant differences related to the perceptions of a diverse workforce.
The Art of Internal Communication; How the Met has Managed
April 6th, 2021 by Brett BruenCOVID-19 and a rapid succession of political, economic and racial crises presented an unprecedented challenge to an unrivaled American cultural institution, the Met. One of its most valuable assets was particularly under threat: its people.
Deploy Four Communication Styles to Help Craft Emails That Will Succeed in Any Culture
April 6th, 2021 by Raul Sanchez & Dan BullockWhen pitching, we must reframe our approach to effective emailing—which ultimately is defined not by how we communicate, but by how we connect with our words. Only after adopting this approach can we begin to master the art of communication and build genuine rapport in digital exchanges across cultures.
Can Public Relations Save the Planet? Explore History to Find Out
April 6th, 2021 by Jenny FrenkelWith the arrival on April 22 of Earth Day, our History column looks at the largely unknown role several PR pros played in developing awareness for environmental CSR.
How to Get More Women in Senior Communication Jobs
March 31st, 2021 by Azurée Montoute-LewisWomen hold the majority of jobs in PR, yet their lack of representation at the industry’s highest levels remains a critical issue. Azurée Montoute-Lewis, Hill + Knowlton Strategies’ global head of DEI, offers steps to rectify the situation. She begins with suggestions for removing bias from talent pipeline management.
How the QAnon Shaman’s Media Ploy Became a PR Nightmare
March 24th, 2021 by Evan NiermanAll publicity is good publicity. Not so fast. When a company or person faces legal charges, inviting the press for an interview can backfire. Take the example of Jacob Angeli, the QAnon Shaman, whose jailhouse interview backfired badly.