Author Archives: Lisa E. Phillips

Handle With Care: Communicating Social Media Metrics to Your Chief Executive

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business. | MORE »

Posted in Digital PR, How To, Measurement, Social Media, Subscription Content | Comments Off

Handle With Care: Communicating Social Media Metrics to Your Chief Executive

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business. | MORE »

Posted in Digital PR, Measurement, Subscription Content | Comments Off