Author Archives: Lisa E. Phillips

Handle With Care: Communicating Social Media Metrics to Your Chief Executive

Posted on 08/06/2012 by Lisa E. Phillips

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business. | MORE »

Posted in Digital PR, How To, Measurement, Social Media, Subscription Content | Comments Off

Handle With Care: Communicating Social Media Metrics to Your Chief Executive

Posted on 08/06/2012 by Lisa E. Phillips

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business. | MORE »

Posted in Digital PR, Measurement, Subscription Content | Comments Off