Author Archives: Joe Pulizzi

It’s Now a Content Marketing World

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years. | MORE »

Posted in Digital PR, Featured, Free Content, Research | Comments Off

It’s Now a Content Marketing World

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years. | MORE »

Posted in Digital PR, Featured, Research | Comments Off

PR & Fighting the Content Marketing Battle Within

As organizations become more like publishing departments everyday, PR and marketing pros are jockeying for the most compelling and relevant content to attract and retain customers—and PR may be the best positioned to take charge. | MORE »

Posted in Featured, Free Content | 5 Comments