Stories by Joe Pulizzi

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.

As organizations become more like publishing departments everyday, PR and marketing pros are jockeying for the most compelling and relevant content to attract and retain customers—and PR may be the best positioned to take charge.