Stories by Ian James Wright

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Chili’s Crisis Proves How Little It Takes to Sink a PR Effort

November 15th, 2016 by

Chili’s restaurants served over 200,000 free meals to veterans on Veterans Day. One of those meals went very, very poorly, and now the restaurant chain is in a worse position than if it had never undertaken the effort in the first place. What went wrong? An act of kindness to veterans should have been non-controversial.

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Snapchat Spectacles’ Spectacular PR-Stunt Launch

November 10th, 2016 by

The vending machines, styled “Snapbots”—are distinctively bright yellow, with a smiling mouth and one big cartoonish eye, like a Minion without the blue overalls. Also, they are elusive: The Snapbots will only be in one place at a time, for one day only.

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3 Scroll-Stopping Video Ads for Instagram Inspiration

November 10th, 2016 by

Want to create a powerful video ad on Instagram that will get people to stop scrolling and pay attention? First, you have to know your brand story, but then it’s important to communicate in the correct visual language. You don’t want to be salesy, you want to be relational.

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Instagram Stories Vs. Snapchat: Where Should You Invest?

November 4th, 2016 by

So you’ve been thinking about finally getting started with a brand Snapchat account, and all of a sudden, a new competitor comes along: Instagram Stories. An admitted copycat of Snapchat, Instagram Stories seems like a platform where you could produce the same content, which would be viewed in the same way. What’s your next move? Flip a coin?

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Starbucks’ ‘Unity’ Cup a Tempest in a Coffee Pot

November 2nd, 2016 by

Starbucks released a new cup design to celebrate community Nov. 1, and in a very much precedented turn of events, people are upset about it. A misperception that this is the 2016 design for Starbucks’ annual holiday cup plus a side of political baggage has made for some heated Twitter commentary.

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4 Checkboxes Your DIY Smartphone Video Should Tick

October 21st, 2016 by

When you see the high-quality, professionally recorded, intensely edited videos that some brands put out there, you may be pessimistic about what you can do on a small or nonexistent budget with nothing but your smartphone. But don’t mentally connect pedestrian equipment with pedestrian results. The content is the thing.

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PR News Honors the 2016 Agency Elite Award Winners and Honorable Mentions

October 19th, 2016 by

PR News celebrated the agencies that set benchmarks of excellence in client PR efforts, as well as internally, at its annual awards luncheon Oct. 19, where the 2016 Platinum PR Awards were also celebrated. Florencia Lozano of “Narcos” and comedian Aparna Nancherla were on hand to present awards to recipients.

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4 Bob Dylan Lines That Teach Us How to Say a Lot With Few Words

October 13th, 2016 by

In PR, it’s crucial to get a point across without writing a sprawling essay; in this way, we can all learn from Dylan. Though he wrote many a long-winded song, he also had a way with a pithy one-liner that sticks with people. These are lines that could serve as epigrams to novels and slogans on protest signs—and 50 bucks says that all of the below have been tattooed on somebody at some point.

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Why the Snapchat Story Playlist Could Be Trouble for Brands (and How to Fight Back)

October 12th, 2016 by

In the new update being rolled out, auto advance is no more. Users will be returned to the story list, unless they use the new story playlist feature, tapping the thumbnail image of each story they want to view and then seeing all of those stories in order.

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Snapchat Eyeing IPO at $25 Billion, WSJ Reports

October 7th, 2016 by

Snap Inc. is preparing for an initial public offering as early as late March, The Wall Street Journal reported Thursday. The potential valuation: $25 billion. Those following Snapchat’s history may remember that Facebook offered a $3 billion buyout in 2013, which CEO Evan Spiegel turned down.