Stories by Ian James Wright

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5 Ways to Achieve the ‘Newsroom Mindset’ on Facebook Live

February 1st, 2017 by

Facebook Live has a lot of advantages for communicators: It is novel enough that people are drawn to the medium per se out of curiosity, Facebook’s algorithm privileges it above other forms of content and the medium prompts engagement probably more than any other. But can you take those advantages and turn them into a winning strategy for capturing audience attention?

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6 Principles of Crisis Communications From CDC (Plus Resource Materials)

January 30th, 2017 by

In crisis communication, more than any other facet of PR, planning is crucial; allowances must be made for various possibilities, and responses need to be deployed with utmost speed. It may seem a daunting task to develop such plans, but if you have a set of underlying principles, you may find that your plans flow out of that foundation in a very natural way.

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Federal Employees’ Twitter Silence an Elusive Goal for Trump Administration

January 26th, 2017 by

In the age of social media, employee messages can be very slippery indeed: The harder you squeeze to keep them in your grasp, the more they slip between your fingers and out into the world. Such seems to be the case with President Trump’s orders to the Environmental Protection Agency, National Park Service and the Forest Service to cease all communications with news media and otherwise stop disseminating facts about the climate.

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What #AlternativeFacts Means for PR Pros

January 23rd, 2017 by

“Flack” is an ugly word to those of us in the public relations discipline, and it seems that for a while—thanks to the principled work of those in modern PR—it had been riding an ebb tide out to sea. That tide may now be coming in again; The Washington Post, Politico and Wired, among others, used the term in reference to White House press secretary Sean Spicer, in effect the nation’s PR-pro-in-chief, in his first week on the job.

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4 Facebook Live Best Practices From eHarmony

January 20th, 2017 by

Communicators looking to jump on the Facebook Live trend should spend some time seeking inspiration from brands doing it well, and one of the foremost brands of that category is matchmaker eHarmony. We asked social media director Kerianne Mellott for some best practices, and she obliged us with these four Facebook Live tips.

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Want to Maximize Marketing ROI? Take 4 Leaves From Tweed’s Book

January 17th, 2017 by

Canadian brand Tweed, North America’s first federally regulated producer of cannabis, scored a coup in 2016. It struck a deal with Snoop Dogg, one of the world’s most prominent hip hop icons (and marijuana enthusiasts), to market Leafs by Snoop, the artist’s own line of cannabis products. To the layperson, a perfect marriage like this sounds like a product that would sell itself. PR pros know better, though; a good campaign is everything.

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Influencer-in-Chief: 5 Brands Trump Has Tweeted About

January 13th, 2017 by

Since President-elect Donald Trump is a controversial figure to say the least, it’s difficult to tell exactly what the impact of an endorsement on a brand’s bottom line would be. Is increased enthusiasm from Trump supporters canceled out by antipathy from his critics, or does one side weigh more heavily than the other—and is the equation different for a New England brand like L. L. Bean and one anchored in Trump country?

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Snapchat Tests New Ad Features Allowing Outbound Activity

January 11th, 2017 by

Snap Inc. is testing two new ad features on Snapchat this month. The first feature addresses one of advertisers’ perennial complaints about Snapchat, allowing users to swipe up to be directed to another app; the second aims to make user sign-up processes for ad products more seamless via autofill.

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The Week of Wendy’s, Twitter’s Latest Superstar

January 5th, 2017 by

The toast of the social media world this week has been fast-food chain Wendy’s sassy backtalk to an annoying troll on Twitter. Most of the communicators we’ve spoken to would advise people running a brand’s Facebook or Twitter account to be meek and deferential to an agitator like this one. Why, then, has Wendy’s been showered with universal acclaim?

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IKEA Shows Deft Timing in Deflecting Negative News

December 22nd, 2016 by

IKEA, the Sweden-based furniture giant, agreed to pay $50 million to settle a lawsuit over deaths that occurred when its dressers tipped over onto children. It’s a significant black eye for the brand going into the holidays; one wonders, then, if another bit of related news was carefully timed to divert the conversation to something a bit more lighthearted.