Melania Trump’s speech at the Republican National Convention on the evening of July 18 included a passage that was clearly plagiarized nearly word for word from Michelle Obama’s speech at the Democratic National Convention in 2008. PR pros, take heed: If you’re working with a high-profile personality who’s going to be giving a speech, you need to vet it for plagiarism.
Stories by Ian James Wright
People watch 100 million hours of video on Facebook each day. If you do a good job of making and promoting video content for Facebook, you could end up with a lot of eyes on your message. But for a lot of communicators, it’s a struggle to make the viewer care, and even to get the video in front of the potential viewer in the first place.
On July 6 Snapchat began rolling out Memories, a new feature that, depending on your point of view, adds to the app or chips away at something unique to the platform: impermanence. Users will now be able to save their Snaps and Stories to Memories, find them again by opening Memories (located under the camera button) and scrolling or typing keywords, and re-Snap them to your friends.
Once you have the basics of Snapchat down, Geofilters are a next-level tool for reaching your audience. It may not be obvious at first how to use both Community (free) and On-Demand (paid) Geofilters to engage an audience, but once you learn how to think about them from various angles, there are several ways to be smart and strategic about Geofilter use.
For a brand that so aligns itself with happiness and childlike wonder, it must be difficult even to address the tragedies that have occurred on and near its property recently. But since addressing them is necessary, brevity has been the name of the game when it comes to official messaging from Disney.
It’s the equivalent of spraining your ankle during warmups for the big game: Lots of people are expecting something great from you, and you fail to deliver. Sunday night’s Game of Thrones episode, “Battle of the Bastards,” was one of the year’s most highly anticipated, but when they went to log on to HBO Go or HBO Now, the GoT network’s streaming services, would-be viewers across the United States were greeted with error messages.
Microsoft has finally become a player in the social media arena: It has entered into an agreement to acquire LinkedIn for $26.2 billion, the software giant announced on June 13. LinkedIn is to keep its branding, and its CEO, Jeff Weiner. Aside from intra-organization network Yammer (acquired in 2012), this will be Microsoft’s first widely used social media platform.
Snapchat’s latest update, a redesign of its Live Stories and Discover sections, goes a long way toward making the app more intuitive and bringing in more viewership. Now you will see both Discover and Live Stories intermingled in panels on the Discover page, as well as in a carousel at the top of the Stories page.
Have you ever tried to shine a light on your CEO in your digital content and been underwhelmed by the response? Unless you have an outsize visionary like an Elon Musk or a Bill Gates heading your organization, this isn’t surprising. Let’s face it, people have more in common with your average employee or average customer. So why not make them the stars of your digital content?
The Public Relations Society of America, New York Chapter, convened to recognize organizations, campaigns and people that reflect excellent work being done in PR over the past year on June 2 at the Mandarin Oriental in NYC. Judged by more than 80 leading industry professionals, the awards honored everything from targeted marketing to corporate social responsibility, and singled out a few individuals for prestigious awards.