When the mighty Google changes its algorithm, all of PR is pushed in the same direction by the shockwave; here’s hoping that the most recent change will nudge us into a better place. The search engine’s latest move is to demote (but not remove) pages that propagate lies, hoaxes, conspiracy theories and other junk content that more and more is collectively being labeled “fake news.”
Stories by Ian James Wright
It can be hard for someone who works in public relations or communications to admit that they’re not that great at schmoozing. It would seem that these things go hand in hand, but striking up a face-to-face conversation with a stranger is its own skill set, and we aren’t all naturals. If you’re attending a professional event, you should make the most of your time there, as with any other aspect of your working life. Being a wallflower won’t move the needle, so keep the following four things in mind and do the accompanying exercises to set yourself up for success.
If you have more money than you know what to do with, you’re luckier than most of us, and you might be unconcerned about throwing your wealth around willy-nilly. For the rest of us, we want to know that we’re getting a solid return on our investment when it comes to paid social before we commit any cash. The first step to this is knowing your brand’s audience and where you’re already engaging them. Answering these ten questions will ensure you’re targeting the right audience for your brand and using your budget effectively.
A random act of senseless violence stunned the United States April 16: In a video posted to Facebook, a man driving through the Cleveland area sees a pedestrian, stops the car, announces his intention to kill, walks over to the victim and shoots him. The victim, 74-year-old Robert Godwin, was on his way home from an Easter meal with his children.
If you’ve been thinking about starting a blog but worried about the time investment, you’re not alone. In a world where you can fire off a tweet or a snap in second, the prospect of blogging seems daunting from a time management perspective. But there are smart ways to make it work, and Jackie Allder, director, public relations & communications for The Long & Foster Companies, is familiar with many of them.
It’s probably safe to say that everyone interested in brand communications has watched the infamous Pepsi commercial that was swiftly yanked from the internet after savage criticism on social media. It was deeply bad in several ways, a perfect storm of bad decisions. You might think you’re savvy enough at PR to avoid such a confluence of mistakes, but that doesn’t mean you’re immune from making one or another of them from time to time. So let’s break down a few of the lessons we’ve learned.
When brands communicate on social media, there’s a built-in trust and understanding gap between professional communicators and a skeptical public. Finding a way to bridge that gap is crucial. Nation Hahn, digital director at Blueprint for Athletes and chief growth officer at EdNC.org, has found that for the right brand and the right campaign, a great way to make the connection is by working with third-party ambassadors to intertwine the brand’s story with the stories of real people.
PR News will celebrate the winners and honorable mentions of its 2017 Social Media Awards at its annual Social Media Awards luncheon at the Yale Club in New York City on May 2, 2017. The Social Media Awards showcase the top social media campaigns and honor the individuals behind them. Dunkin’ Brands CCO Karen Raskopf will deliver a keynote address.
Many brands, agencies and nonprofits, no matter what their budget, have seen great results when incorporating On-Demand Geofilters into their marketing strategies for our clients. In the PR News Social Media Guidebook, Christine Wilson of MtoM Consulting provides readers a wealth of information about growing a Snapchat strategy and audience from tabula rasa. Here are her top tips to help you design effective Geofilters while maximizing your budget.
Video features, even live video, are ubiquitous now on social media. “Just press this button and post a video!” we’re urged. This may lull PR practitioners into the false sense that creating a good video for social is as easy as creating a video. But not so. Thoughtful video production is important, and it’s attainable even for those of us who didn’t go to film school and don’t have large budgets.