Stories by Iris Dorbian

Four CSR Program Basics

December 1st, 2008 by

Following are four tips on how to benchmark your new or existing green and/or CSR efforts: 1.    Identify issues related to the environment, employment, the community, policy, and governance that are important to the company and… Continued

Five Video Coaching Basics

December 1st, 2008 by

Following are five steps to developing your company’s message using videotape. 1. Be clear: People freak out when they see you with a video camera. Assure them that the footage you’re shooting isn’t going to… Continued

Three Steps to Improve Your Delivery

November 25th, 2008 by

You can have the best message to deliver to the media but without the right cadence, tone and inflection, your delivery may fall flat. Following are three steps to streamline your delivery when speaking to… Continued

Five Ways To Get Better Photos for Your Media Kit

November 24th, 2008 by

A frequently overlooked component of a press package is the photography. Too often, the accompany photos, which are typically headshots of a company’s C-suite execs, look either like mugshots you would find in a post… Continued

I’m Going on TV; What Do I Wear?

November 24th, 2008 by

You’ve done your media preparation and practice. You’re well acquainted with your interviewer, you know what questions to anticipate and you have a game plan for your responses. Now the one question that remains is,… Continued

How to Prevent Greenwashing Charges

November 24th, 2008 by

Wikipedia uses the sophisticated French-based portmanteau—a blend of two or more words—to classify greenwashing as a mixture of “green” and “whitewash,” describing the effect of company misleading consumers about its environmental practices or its products’… Continued

CSR Leaders Hopeful Despite Poor Economy

November 24th, 2008 by

“Corporate Responsibility in a New Economy: Findings of the Business of Social Responsibility/Cone “Corporate Responsibility in a New World” survey revealed that, despite difficult times and declining budgets, CR leaders are surprisingly optimistic, with 77%… Continued

Note to Spokespersons: Delivery Matters

November 19th, 2008 by

Once you have simple, clear messages with strong proof points and anecdotes to back them up, there’s one crucial ingredient left—a strong delivery. Speech experts say voice quality drives initial impressions even more than content,… Continued

Finding a Good Company Expert/Spokesperson

November 18th, 2008 by

Identifying a good and qualified company expert/spokesperson can be a challenge but if you follow these guidelines below, you’ll be on your way. When selecting your company expert, select an individual who:   •    Is open… Continued

Cause Marketing Affects Sales, says New Study

November 17th, 2008 by

According to research conducted by Cone and Duke University’s Fuqua School of Business, cause-related marketing can exponentially increase sales. Nearly 200 research participants evaluated a new regional magazine and were exposed to either a cause-related… Continued