Stories by Diane Schwartz

There’s Nothing Fishy About The Weather Channel’s #Nemo Hash Tag

February 10th, 2013 by

The tweet caught my eye: “Don’t support The Weather Channel by calling this storm Nemo.” But I liked that name, and so did thousands of tweeters who tucked #Nemo into their 140-character updates. While not intended as the cute Nemo fish of Disney…

Blaming it on PR: A Cautionary Tale

February 8th, 2013 by

“It’s PR’s fault.” This is what a reporter acquaintance for a daily publication recently told me, as she was lamenting the inability to set up a meeting with a top executive at a major trade show coming up. “They didn’t get back to me, and …

20 Annoying Behaviors During Meetings

February 8th, 2013 by

Meetings are both a blessing and a curse. On one hand, great ideas and solutions abound when you bring people into a room, face to face.  People learn from one another and also get to know their colleagues better.  Ideas, concepts, hot-button issues …

Super Bowl Momentum: How Would You React When the Lights Go Out?

February 4th, 2013 by

As you were waiting for the lights to go back on in New Orleans last night, were you thinking to yourself: if this were my Super Bowl, what would I be saying to my team? What would I be doing to keep my team on the winning side? And is some poor worker…

Blaming it on PR: A Cautionary Tale

February 1st, 2013 by

“It’s PR’s fault!” This is what a reporter acquaintance for a daily publication recently exclaimed to me, as she was lamenting the inability to set up a meeting with a top executive at a major conference. “They didn’t get back to me, and th…

FOMO: Don’t Let It Sting You

January 23rd, 2013 by

Is your Fear of Missing Out (FOMO) flaring up? Are you anxious because all your friends are hanging out and you are at home scarfing down the last spoonful of Ben & Jerry’s? Or perhaps you have FOMO because you haven’t tweeted in three hours or…

The Armstrong Interview: What He Didn’t Say

January 18th, 2013 by

It was with a heavy dose of predictability that the country waited to hear Oprah interview Lance Armstrong on Thursday night. We knew he was going to admit that he was doping. He prepared the world for this weeks ago, though there was speculation that …

13 for ’13: A Baker’s Dozen of PR To-Do’s

January 7th, 2013 by

Now that your personal New Year’s Resolutions are sealed, it’s time to think about what sort of impact you plan to make this year for your company, your stakeholders and, just as importantly, for yourself. To help, I’ve compiled 13 action items, …

What’s Your Sentence?

December 18th, 2012 by

The story goes that journalist Clare Booth Luce once asked President John F Kennedy what his one sentence was, that a “great man is a sentence”. Concerned that Kennedy was more “a paragraph” than a sentence, Booth (one of the first females to s…

9 Quick Tips to Get a Reporter’s Attention

December 3rd, 2012 by

When a reporter starts calling you a flack, you might want to rethink your approach. But even before that cringe-worthy moment, there are adjustments you can make to your media relations strategy – and they’re as basic as the core tenets of Public …