Stories by Diane Schwartz

FOMO: Don’t Let It Sting You

January 23rd, 2013 by

Is your Fear of Missing Out (FOMO) flaring up? Are you anxious because all your friends are hanging out and you are at home scarfing down the last spoonful of Ben & Jerry’s? Or perhaps you have FOMO because you haven’t tweeted in three hours or…

The Armstrong Interview: What He Didn’t Say

January 18th, 2013 by

It was with a heavy dose of predictability that the country waited to hear Oprah interview Lance Armstrong on Thursday night. We knew he was going to admit that he was doping. He prepared the world for this weeks ago, though there was speculation that …

13 for ’13: A Baker’s Dozen of PR To-Do’s

January 7th, 2013 by

Now that your personal New Year’s Resolutions are sealed, it’s time to think about what sort of impact you plan to make this year for your company, your stakeholders and, just as importantly, for yourself. To help, I’ve compiled 13 action items, …

What’s Your Sentence?

December 18th, 2012 by

The story goes that journalist Clare Booth Luce once asked President John F Kennedy what his one sentence was, that a “great man is a sentence”. Concerned that Kennedy was more “a paragraph” than a sentence, Booth (one of the first females to s…

9 Quick Tips to Get a Reporter’s Attention

December 3rd, 2012 by

When a reporter starts calling you a flack, you might want to rethink your approach. But even before that cringe-worthy moment, there are adjustments you can make to your media relations strategy – and they’re as basic as the core tenets of Public …

Why Thanksgiving Turkey Tastes Better the Next Day, And Why It Matters

November 26th, 2012 by

Ever notice that the Thanksgiving turkey tastes better the next day and the days after? Millions of people look forward to Friday lunches, and Saturday dinners of turkey sandwiches, turkey soup and turkey (or tofu) concoctions.  Yet last Tuesday’s c…

5 Tips for Banking Goodwill with Reporters

November 19th, 2012 by

The media’s coverage of David Petraeus has been telling, and instructional. The former CIA director and decorated general who stepped down in early November after admitting to an extramarital affair had been a media darling. Not only did he have the …

Are You a Monday Person or a Friday Person?

November 12th, 2012 by

You look forward to the work week and may have even been overheard saying, “TGIM!” The week is your oyster and you are ready to discover new things, to make a mark on your world. You love Mondays. Fridays, on the other hand, might be the favored ch…

If You See Something, Do You Always Say Something?

November 5th, 2012 by

What if you knew that the president of your company was covering up a crime; that a colleague was suspected of sexually molesting young women; that your spokesperson was taking illegal drugs? Would you turn them in? What if you personally witnessed the…

The OHIO Rule: Only Handle It Once; Easier Said Than Done.

October 25th, 2012 by

How many emails do you open every day that you choose not to respond to, saying to yourself, “I’ll get to that later”?  How many papers, magazines, memos come across your desk that you put in a pile to read later? Worse yet, how many conversatio…