Stories by Arthur Solomon

Preparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.

Admitting mistakes promptly is difficult. Yet the history of PR crisis shows it’s the best route for avoiding drip-by-drip negative media. The White House is learning this lesson the hard way.

Books about mishandling PR crises often include sagas about Boeing, Wells Fargo, Volkswagen, the tobacco industry and BP. An accompanying chapter should include how sports mishandles PR crises. The National Football League (concussion denial, players… Continued

PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.

It’s great to have experienced crisis communicators. Yet some traditional crisis response tactics no longer work. Here are a few.

If there’s a trophy for bad taste in sports, the hands-down winner is the National Football League and its affiliates. The names of teams inscribed on the trophy are too numerous to list. But surely… Continued

Even before yesterday’s (June 28) riveting testimony from Cassidy Hutchinson, there were several important lessons about creating a PR media campaign and pitching that emerged from the January 6 Select Committee hearings. 1. The most… Continued

One thing’s certain: the May 2 leak of Justice Alito’s draft overturning Roe v. Wade stripped management of its PR strategy of remaining silent on controversial social and political issues. Saying ‘We are not political’… Continued

Some communicators claim they can control the media. They can’t, our author argues, though there are methods for handling negative coverage.

PR pros who watch sports on TV are getting a bonus. The announcers often provide free PR tutorials, veteran communicator Arthur Solomon argues.