Stories by Andrew Bowins, KPMG US

women said, woman listening to gossip

How Big Data, Listening and Storytelling Can Spell Success in an Age of Content Pollution

November 29th, 2017 by

Is your company adding to the problem of content pollution? It is if the stories and video you produce fail to engage their intended audiences. Of course, should you avoid measuring for engagement and share of voice, for example, you’ll never really know whether or not your content is resonating. Fortunately, measuring is easily done today. The hard part is stepping out of your comfort zone, abandoning flawed vanity metrics and aligning measurement with goals and targeted audiences.