This article examines the implications for communicators resulting from myriad changes in America’s healthcare system.
Stories by Kristie Kuhl, JD, Partner, Finn Partners
Savvy communication professionals invest time thinking about the toughest business challenges their CEOs face, from outmaneuvering competitors to addressing operational vulnerabilities.
There will be times in most professional settings when the position your brand takes isn’t a popular one.
Not long ago, many thought of a brand as something that only attached to (and benefited) consumer goods: toothpaste, cars, detergent or jeans.
With the Academy Awards dominating the conversation, we thought it would be instructive to see what the heralded film The Martian can teach us about communications. In the film, things go badly quickly for NASA and the agency adds to the crisis by making some communications errors.
Of late, it seems that there are more debates happening around Advertising Value Equivalents (AVE) (aka Assessment by Voodoo Economics) than about the 2016 election.
Most of us in PR have become accustomed to using slides for most or all of our presentations. But do we now rely on slides too much?
PR and communication agencies are known for brainstorming with their employees to spark creative concepts—ideas that take shape as clever campaigns, strategies, taglines or other essential messages.
How do you take your corporate communications department from best in class to world class?