Author Archives: Eugene J. Berardi, Managing Director, Windward Catalyst
Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.
Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.
Imagine having the opportunity to get your messages out, largely unfiltered, to potentially hundreds of thousands, even millions of people.
To create a collective future, communications needed to align and enable everyone to deliver on the new corporate strategy.
Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.
Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?
PR professionals need to develop corporate social responsibility (CSR) programs with messages that will differentiate their brand, demonstrate results and meet organizational goals.
There is nothing pretty about the Planned Parenthood crisis or the situation confronting Bill Cosby. Abortion and sexual assault are controversial and uncomfortable topics. Both are indicative of how society traditionally has viewed subjects that no one wanted to talk about—and how that is changing rapidly.
Named VP, corporate marketing at Splunk in 2012, Sherry Lowe doesn’t mince words describing the software company’s corporate marketing department at the time she took charge.
“I see communications as a team sport, with people working together on big projects across the organization. I seek candidates who are leaders but won’t need all the credit and those who create opportunities to help junior staff grow.”