Author Archives: Mike McDougall

avatar

About Mike McDougall

PR News - Access Intelligence, LLC; 88 Pine Street - 5th Floor; New York, NY 10005; 212-621-4613

Six Questions in Search of Crisis Communications

While gut instinct may prove a legitimate guide, I’ve found that asking a few simple questions can make choosing which projects to bypass a lot easier. | MORE »

Posted in Crisis Management, Premium Content, Subscription Content | Leave a comment

How to Reconfigure a (Bad) Press Release

If you want news professionals to publish or comment on your news release, it has to be news, and has to provide benefits to the media outlet’s audience. | MORE »

Posted in Media Relations, Premium Content, Subscription Content | Leave a comment

Creating a Sense of Urgency for Communicators

Jump-starting a sense of urgency is vital, whether you want to initiate change or weather it. But urgency isn’t about speed. It’s about propulsion. | MORE »

Posted in Free Content, freed up premium content, Internal Communication, Social Media, Subscription Content | Leave a comment

Always On

Millennials have an insatiable appetite for social media and mobile communications. But their elders are not too far behind when it comes to where they spend their time online. | MORE »

Posted in Free Content, freed up premium content, Measurement, Research, Social Media, Subscription Content | Leave a comment

PR News Announces 2014 PR People Awards Finalists

From our vantage point at PR News, we have seen the best-of-the-best in PR for years, from those in agency, corporate and nonprofit settings. And the best keeps getting better and better, which is why we hope you’ll join us at PR News’ PR People & Rising PR Stars Awards Luncheon on Dec. 9 at the National Press Club in Washington, D.C.  | MORE »

Posted in Premium Content, Subscription Content, Uncategorized | Leave a comment

How to…Find Influencers on Instagram

It is becoming increasingly difficult for brands to be heard amongst the (visual) clutter on Instagram. To break through, it’s important to focus on building authentic relationships. | MORE »

Posted in Digital PR, Free Content, freed up premium content, Research, Social Media, Subscription Content | Leave a comment

How to Enhance PR Via Long-Term Planning

If you prefer to live the plans others make for you, you won’t realize the full value of planning. However, if you want to shape your own destiny, you’ll benefit from planning.  | MORE »

Posted in Free Content, freed up premium content, Research, Subscription Content | Leave a comment

PR Lessons for Dealing With a Protracted Crisis

When people are trying to sully your brand’s reputation without merit, keep a laser-like focus on the organization’s mission and vision. | MORE »

Posted in Crisis Management, Free Content, freed up premium content, Subscription Content | Leave a comment

Exec Coaching Can Boost Productivity

Coaching can help executives in all the areas that define leadership, including creating a vision, articulating values, building trust, acting courageously, inspiring and motivating followers and helping teams to achieve their goals. | MORE »

Posted in Free Content, freed up premium content, Internal Communication, Media Relations, Subscription Content | Leave a comment

Talent Triage: Finding and Training Tomorrow’s CCOs

There has been relatively limited effort by corporations, agencies and especially colleges and universities, to properly train the next generation of communications leaders as cross-functional, multi-disciplined marketing managers. | MORE »

Posted in Free Content, freed up premium content, Internal Communication, Subscription Content | Leave a comment