Authenticity is all the rage these days. According to the social media gurus, you have to be authentic if you want to have followers and likes. The crisis communications experts will tell you that authenticity is key to recovery in a crisis. But there are times when authenticity just doesn’t work.
Choosing the best fit for your company’s philanthropic efforts is a challenge in any economy. At CA Technologies , we decided to be more strategic in our giving.
The purpose of a news release is to tell a story that grabs a reporter’s attention and results in a placement in a publication, online outlet or on air.
An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.
Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.
Public Relations professionals are under more and more pressure to measure the results of their work. At the same time, the professional media outlets, which have been the mainstay of the third-party credibility model, continue to crumble while digital communication has taken center stage.
People often spend their workdays stuck in the “important and urgent” mindset—things that need to happen and need to happen now. With budgets, deadlines and pressing client requests, it can be difficult to find time for anything else. But spending too much of your workday stuck here limits professional growth and development.
My previous two articles set the stage for developing a successful tracking program. We begin by defining objectives and establishing tracking mechanisms to ensure proper data collection.