Author Archives: Nicole Hall
The key to helping news-minded PR pros communicate effectively with quant-minded marketers and business execs is not to develop a one-size fits all über metric, but to coordinate on a common set of communications goals and measure what matters.
Just like a virus, relationship toxins can’t be quickly eradicated once they’re in your brain; however, they’re susceptible to inoculation. Once you know they exist, you can build natural defenses to prevent them from taking root in the future.
We have to think about the real implications of staff turnover. We all know that it costs more to recruit, replace and retrain people, and that we should have kept that person from bolting in the first place. So what are some talent-retention strategies that may get your stars to stay?
Hall of Fame • The Allstate Foundation’s Purple Purse • Office Depot Foundation’s National Backpack Program • Time Warner Cable’s Connect a Million Minds Agency CSR A-List • APCO Worldwide •
Jamie DePeau, CMO of Lincoln Financial Group, in partnership with colleagues, has played a significant role in helping to dismantle the company’s silos.
By consistently telling an authentic story, you will make it difficult for activists to mischaracterize you later.
Much has been written about the importance of eliminating jargon and buzzwords. Yet we continue to have a difficult time weaning ourselves from jargon and corporatespeak.