Author Archives: Katie Paine

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About Katie Paine

PR News - Access Intelligence, LLC; 88 Pine Street - 5th Floor; New York, NY 10005; 212-621-4613

What Happens When All Trust Is Lost

While all organizations need some level of public trust in order to continue to operate, the American Red Cross and Uber are dealing with severe issues regarding trust and reputation. | MORE »

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Integrity Critical in Owned Media Era

While many brands have invested heavily in owned-media, it’s not all rainbows and unicorns for PR teams looking to own the mantle of official corporate storytellers. | MORE »

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Going to a Cocktail Party Can Help Your PR Writing

On a basic level, the only thing PR professionals really want to be is heard. There are a few ways stories can be heard above the noise, cut through the droves of useless information and make their way in front of the eyeballs of the target audience. | MORE »

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Monetize Social Media Platforms

Businesses large and small are starting to invest increasingly high percentages of their promotional budgets in social media. A consensus on just how this social media investment impacts their top- and bottom-line revenue continues to be elusive, however. | MORE »

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How to…Strategize for Mobile Apps

Whether for internal or external audiences, putting information and tools into the palms of your customers’ or employees’ hands seems to be a requirement. But is an app the best solution? | MORE »

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Communication Lessons From the Ebola Outbreak

Through my work with Linking the World, I’ve been involved in coordinating efforts during numerous crises, including the Ebola outbreak. While each situation is unique, the importance of effective communication in these instances isn’t.  | MORE »

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Branded Content is Now Top Priority

In the drive to deepen stakeholder relationships, communicators continue to reengineer strategies to include more branded content as part of a paid-earned-owned media engagement strategy. | MORE »

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Six Questions in Search of Crisis Communications

While gut instinct may prove a legitimate guide, I’ve found that asking a few simple questions can make choosing which projects to bypass a lot easier. | MORE »

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How to Reconfigure a (Bad) Press Release

If you want news professionals to publish or comment on your news release, it has to be news, and has to provide benefits to the media outlet’s audience. | MORE »

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How to…Find Influencers on Instagram

It is becoming increasingly difficult for brands to be heard amongst the (visual) clutter on Instagram. To break through, it’s important to focus on building authentic relationships. | MORE »

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