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As any PR executive knows, bylined articles are one of the mainstays of the trade, and are often a key component of a thought leadership plan.
It’s relatively easy to anticipate macro trends in technology for 2016. It is much harder to predict how those trends will change the communications profession.
As the end of the year closes in, it also may be a good time to take a look at our professional objectives.
To prepare for 2016, we asked Ronn Torossian to reflect on predictions he made in his “10 Things PR Professionals Should Know in 2015.”
Whether to analyze performance success in 2015 or set a benchmark for 2016, measurement can provide a strategic roadmap for communicating with the public.
In preparation for a successful 2016, here are some tips PR professionals may want to consider.
Due to the sheer size of this generation, its potential voting power is immense. As PR pros know well, understanding millennials is far from easy.
To start planning for 2016, a good first step is to use “calendar” as a verb
In this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.
PR pros should always be on the lookout for ways to shine a light on their brands. When the right circumstances converge with proper preparedness, even the national spotlight is within their grasp.