Stories by Dan Dunn

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Internal Comms: 7 Tactics for Crafting Internal Communications for a Global Audience

October 10th, 2017 by

Internal communications sometimes is relegated to the back burner when large corporate announcements are planned. That’s unfortunate, because employees should be told first when a significant change will touch their lives. Here’s how to edit internal communications for a global audience.

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More Than Ever, Technology Precedes the Creative Idea

October 10th, 2017 by

Our regular feature where we ask leaders in PR, communications and marketing about their influences, trends and the best advice they’ve received recently.

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Case Study: How a Cat Litter Used Emotion to Change Its Underdog Brand Status

October 10th, 2017 by

Learn from a case study how a cat litter brand took on larger brands and forged an emotional tie with customers to gain awareness and social traction.

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How to Pitch Successfully During the Content Marketing Revolution

September 12th, 2017 by

With brands creating content without going through media channels, is the art of pitching stories dead? It just might be more alive than ever, our author argues, although he admits pitchers will need to adapt some of their tactics slightly.

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The Week in PR

August 1st, 2017 by

A weekly roundup of news stories, trends and personnel moves in PR and marketing.This week stories feature Anthony Scaramucci’s quick departure and HBO’s Confederate issue. Personnel moves include appointments and promotions at APCO Worldwide.

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How a Pizza Store Chain Slices Its Internal Communications Pie

April 10th, 2017 by

Many people think of communication as a simple process, merely a series of statements and responses. They probably have never tried reaching hundreds or thousands of people. Such communication can grow cumbersome and complex. Corporate communicator Myranda Grim finds it helpful to remind herself that no matter what she’s doing, at the root of it she is having a conversation with her coworkers.