Author Archives: Jeff Ramson

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About Jeff Ramson

PR News - Access Intelligence, LLC; 88 Pine Street - 5th Floor; New York, NY 10005; 212-621-4613

How Social Media Is Altering IR/PR

Shareholders are the foundation of any publicly traded company, and communicating with them has changed dramatically because of the Internet and the social Web.
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How To Own the Content Marketing Budget

As the primary storytellers in your organization, it would make sense that PR executives would own the strategy and the budget for their company’s content marketing initiatives. Why, then, is that so rarely the case? | MORE »

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3 PR Tactics to Strategically Enable Sales Lift

While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process. | MORE »

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Building Visual Storytelling into Your PR Strategy

Posting video to your YouTube channel is a start. Syndicating the content across a variety of other news websites and video hubs drive that crucial discovery that sparks social sharing—and better PR results to demonstrate to senior managers. | MORE »

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How To Maximize Your Media Training Efforts

If you can make the interview process less mysterious, you will spark your CEO’s drive to master the game himself. | MORE »

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Your PR Effort May Not Be Changing Anyone’s Mind

If we are ever to engage our stakeholders in a meaningful meeting of the minds, we have to have a better idea of their mental models—what they’re comprised of and where we have an opportunity to change them in our organization’s favor. | MORE »

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Impact, Insight Form the Basis of ROI

In the face of all of the change in the industry, there is a constant: Communications can and should drive impact. | MORE »

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How to Cultivate Your Online Communities

The danger in using a solely traditional approach for media relations today—where the media landscape is changing with every blink of the eye—is that we run the risk of losing out on potential earned media opportunities that could be generated by and from our communities. | MORE »

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Giving Your Stories a Sharper (and Bigger) Reach

By blending the benefits of earned placement with the strengths of owned media, content marketing can provide a unique opportunity to engage with an audience. | MORE »

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Abandon ‘Platform-First’ Approach to Social Media

Much of the PR industry’s social media dialogue focuses on a platform-specific approach. However, I’m afraid that—amidst all these Facebook plans, Twitter strategies and Pinterest campaigns—PR executives and communicators have found themselves astray from truly strategic thinking.  | MORE »

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