Author Archives: Eugene J. Berardi, Managing Director, Windward Catalyst

avatar

About Eugene J. Berardi, Managing Director, Windward Catalyst

PR News - Access Intelligence, LLC; 88 Pine Street - 5th Floor; New York, NY 10005; 212-621-4613

A 6-Step Foundational Approach to Reputation Management Strategy

Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy. | MORE »

Posted in Crisis Management, Premium Content, Subscription Content | Leave a comment

Leading the Charge: 5 Steps to Get Salespeople on Board With PR

Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool. | MORE »

Posted in Internal Communication, Measurement, Premium Content, Subscription Content | Leave a comment

10 Tips to Increase Your Chance of Getting an Op-Ed or Letter Published

Imagine having the opportunity to get your messages out, largely unfiltered, to potentially hundreds of thousands, even millions of people. | MORE »

Posted in Media Relations, Premium Content, Subscription Content | Leave a comment

How a Small PR Team Rebooted a Century-Old Brand’s Strategic Story

To create a collective future, communications needed to align and enable everyone to deliver on the new corporate strategy. | MORE »

Posted in Case Studies, Employee Relations, Free Content, freed up premium content, Internal Communication | Leave a comment

How PR Can Take Ownership of Integrated Brand Communications

Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR. | MORE »

Posted in Digital PR, Free Content, freed up premium content, Internal Communication, PR Agencies | Leave a comment

Data and Metrics You Can Use at Your Nonprofit to Win Budget Dollars

Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector? | MORE »

Posted in Free Content, freed up premium content, Measurement, Nonprofit PR | Leave a comment

5 Ways to Bolster Your Corporate Social Responsibility Storytelling Effort

PR professionals need to develop corporate social responsibility (CSR) programs with messages that will differentiate their brand, demonstrate results and meet organizational goals.  | MORE »

Posted in Corporate Responsibility, Free Content, freed up premium content, Internal Communication | Leave a comment

Report Card: Cosby, Planned Parenthood Diverge on Strategy and Effectiveness

There is nothing pretty about the Planned Parenthood crisis or the situation confronting Bill Cosby. Abortion and sexual assault are controversial and uncomfortable topics. Both are indicative of how society traditionally has viewed subjects that no one wanted to talk about—and how that is changing rapidly. | MORE »

Posted in Crisis Management, Free Content, freed up premium content, Media Relations | Leave a comment

3 Ways a B2B Software Company Improved Its Integrated Communications

Named VP, corporate marketing at Splunk in 2012, Sherry Lowe doesn’t mince words describing the software company’s corporate marketing department at the time she took charge. | MORE »

Posted in Career Advice, Employee Relations, Free Content, freed up premium content, Internal Communication, Subscription Content | Leave a comment

Secret to Acing a PR Job Interview

“I see communications as a team sport, with people working together on big projects across the organization. I seek candidates who are leaders but won’t need all the credit and those who create opportunities to help junior staff grow.” | MORE »

Posted in Career Advice, Free Content, freed up premium content, Internal Communication, Subscription Content | Leave a comment