Author Archives: Debbie Qaqish
Sales sells stuff and PR promotes brand awareness. This antiquated way of thinking about both sales and PR is changing rapidly because of the rise of our Web-enabled, hyper-connected world and the resulting change in buyer behavior.
As more websites recognize this trend and become mobile-friendly, a snowball effect is beginning to take shape. The future is relatively clear: If your website isn’t optimized for mobile users in 2014, you will be left behind.
When we say that employees must be the center of the agency universe, we are talking about establishing something that few agencies do well: creating strong systems that can attract and retain the best in the business.
There’s a good-time gal looking for products that offer her fun and frivolity. She’s the “Escape Artist,” focused on the “now” and willing to make a spontaneous purchase.
Typically overlooked in the ongoing debate about financial regulations is the undeniable impact that they have had on investor relations and PR.
As we mature in our careers we gather advice we’ve received throughout the years. While much of it is forgotten with time, some of the most notable advice, both good and bad, is imprinted on our psyche—most likely because we followed it to either triumphant or disastrous ends.
A live encounter, by its very nature, is based on the unpredictable. If real estate’s rule is location, location, location, the media interview rule is preparation, preparation, preparation.
New business is the lifeblood of any communications agency. While the added income an agency can generate from existing clients is the best and most profitable type, obtaining new clients is critical, because there’s generally a limit to how much additional income even the most satisfied clients will give its agency in a given year.
The International Public Relations Research Conference (IPRRC), better known as “The Miami Conference,” gathers academics and PR professionals for three intense days that offer the opportunity to hear more than 100 research papers presented by the world’s leading thinkers in public relations.