Author Archives: Elizabeth Fairleigh
Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency.
As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.
We now have more ways to connect internally than we sometimes know how to use. Still, our non-wired employees are as hard to reach as ever.
Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.
Communicators must learn to work well behind the borders of their department. Here’s how.
From the smallest to largest agencies, as well as corporate communications departments, internship programs are a common part of public relations.
With everything from Klout scores to Twitter followers, the need to feed the content beast has seldom been greater for senior business leaders.