America’s Love Affair With Litigation Means New Laws For PR

When 300 current and former employees of Nextel Communications, Inc. lodged complaints of racial and sexual discrimination against the wireless carrier last week, prosecutors
floated details to the New York Times just prior to filing the suit. Kent Jarrell, senior VP at the DC-based public affairs firm APCO Worldwide, explains the move this way:
By the time the story broke in the paper's June 20 late edition, the plaintiffs already had a leg up on the case.