Last year, the Public Affairs Group, Washington, D.C., studied more than 300 corporate Web sites to see how effective companies are with their online communications. This year, it analyzed the top 40 companies which rated the highest in executive communications and here's what it found:
| Company | Separate Link | Speech Copy | Synopses | Bios | Separate Photos | Audio/ Video |
Accessibility (PAG's attempt to access site & info.) |
| Aetna (aetna.com) |
|
|
|
|
|
|
No info. |
| Allied Signal (alliedsignal.com) | X | X | X |
|
|
|
Difficult |
| American Express (american express.com) |
|
|
|
|
|
|
No Info. |
| Ameritech (ameritech.com) |
|
|
|
X | X |
|
Difficult |
| Amoco (amoco.com) |
|
|
|
|
|
|
No info. |
| Apple (apple.com) | X |
|
|
X | X |
|
Easy |
| Andersen Consulting (ac.com) |
|
|
|
|
|
|
No info |
| AT&T (att.com) | X | X |
|
X | X |
|
Easy |
| Bell Atlantic (bellatlantic.com) |
|
X |
|
|
|
|
Difficult |
| Bell South (bellsouth.com) | X | X |
|
X | X |
|
Easy |
| Boeing (boeing.com) | X | X |
|
X | X |
|
Fairly Easy |
| Chrysler (chrysler.com) |
|
|
|
|
|
|
Easy |
| Compaq (compaq.com) |
|
|
|
|
|
|
No info. |
| Dana Corp. (dana.com) | X |
|
|
X |
|
|
Easy |
| John Deere (deere.com) | X | X |
|
|
X |
|
Difficult |
| Digital Equipment Corp. (dec.com) |
|
X |
|
|
|
|
Difficult |
| Duke Power (duke-energy.com) |
|
|
|
|
|
|
|
| DuPont (dupont.com) | X | X | X | X | X |
|
Easy |
| Eastman Kodak (kodak.com) | X | X |
|
X | X |
|
Easy |
| EDS (eds.com) | X | X | X |
|
|
|
Easy |
| Freddie Mac (freddiemac.com) | X | X | X | X | X |
|
Easy |
| General Motors (gm.com) | X |
|
X | X |
|
|
Difficult |
| Hewlett-Packard (hp.com) | X | X | X | X | X |
|
Easy |
| IBM (ibm.com) |
|
X | X |
|
|
|
Easy |
| Intel (intel.com) | X | X | X | X | X | X | Easy |
| Lucent Technologies (lucent.com) | X | X | X |
|
|
|
Fairly hard |
| Merck (merck.com) |
|
|
|
|
|
|
No info. |
| JP Morgan (jpmorgan.com) |
|
X |
|
|
X | X | Easy |
| Lockheed Martin (lockheed.com) | X | X |
|
X | X |
|
Easy |
| MCI (mci.com) | X | X |
|
|
|
|
Fairly easy |
| Microsoft (microsoft.com) | X | X | X |
|
X |
|
Easy |
| Monsanto (monsanto.com) | X | X | X |
|
|
|
Easy |
| NationsBank (nationsbank.com) |
|
|
|
|
|
|
No info. |
| Northern Telecom (nortel.com) | X | X | X | X | X |
|
Fairly hard |
| Novell (novell.com) | X | X |
|
X | X | X |
|
| Roadway Express (roadway.com) | X | X | X | X | X |
|
Easy |
| Reuters (reuters.com) |
|
|
X |
|
X |
|
Difficult |
| Texas Instruments (ti.com) | X | X |
|
|
X |
|
Difficult |
| Time Warner (timewarner.com) | X | X |
|
|
|
|
Difficult |
| Viacom (viacom.com) | X | X |
|
X | X |
|
Fairly easy |